Job Summary:

To be successful as the Vice President, Product Marketing Manager at Spredfast, you are a strong leader and manager who is both analytical and creative. You have a vision for where to take the marketing of the products and solutions to reach new audiences and retain existing customers. You delegate effectively, invest in developing and mentoring your team and inspire excellence. You thrive on the combination of assessing pipeline and revenue trends, defining addressable markets, evaluating pricing models AND creating sticky value propositions, headlines and inspiring presentations.

You are a confident front-of-room presenter and can effectively synthesize information into what matters most to your audience. You’re also comfortable working at the speed and with the ambiguity that comes with a fast-paced, innovative market. You can make tough decisions, maintain composure, and exude positivity. Ultimately, you’re a driven, self-starter who is able to deliver high-quality marketing and sales enablement materials through your team.

Responsibilities:

• GTM oversight over product suite messaging and pipeline
• Coach, mentor, and develop the product marketing and analyst relations team
• Drive product communication strategy for press, customer marketing, webinars, revenue campaigns, Summit, field events, and white papers.
• Quickly become an expert on Spredfast buyer personas, Social KPIs, industry trends and the messages and hooks that drive pipeline and revenue
• Become the subject matter expert on the Spredfast platform and the competitive landscape; keep current on new ideas, developments and trends in Spredfast’s market.
• Develop the tools necessary to support the sales process, such as sales presentations, competitive briefs, FAQs, etc.
• Provide oversight to Product Marketing managers during product launches and provide visibility into these launches to the Marketing Leadership, Senior Leadership, and Executive teams
• Identify different use cases of our evolving product capabilities, craft messaging articulating these use cases for customers, prospective customers, and internal teams.
• Interact with sales, customer success and customers on a regular basis to continuously vet messaging and positioning and refine as needed
• Provide ideas/input back to Product Management to help continuously improve the product and keep the company informed about customer feedback and data gathered in the field
• Directly interface with analysts and press in support of initiatives, launches, briefings, and evaluations as an executive representative of the company.
• Interact with senior leaders at customer and prospect accounts to provide best practices, industry trends and thought leadership reinforcing our current and potential partnership.
• Speak at Spredfast events, webinars, customer events, and other industry events.
• Work closely with the CMO on executive-level marketing initiatives including, but not limited to, acquisitions, pricing and positioning, strategic announcements, etc.
• Reports to the Chief Marketing Officer

Requirements:

• Ability to thrive in the fast-paced and ever-changing environment of a mid-sized startup a must
• 10+ years professional experience in Marketing including 3+ years in Product Marketing and at least 3 years leading a team of 5+ professionals with varying levels of experience
• Combination of MBA and Bachelor’s Degree highly preferred
• Prior experience in B2B marketing; SaaS ( understanding of value drivers in SaaS subscription / recurring revenue business models) and experience marketing multiple product lines preferred
• Contagious enthusiasm about social media and digital marketing
• Adept at Google Business Applications, Excel, and Salesforce
• Excellent communication and presentation skills
• Attention to detail and organization is paramount with a continuous desire to learn and improve
• Proven track record of delivering to schedule and to results

The Perks at Spredfast

• An incredible work environment – fun, casual, fast-paced environment with endless ping pong
• A #freesponsibility work culture that values #awesomeness and #teamswork
• Swank offices in the heart of downtown Austin
• Health, dental, vision, disability, and 401K benefits
• Flexible paid time off
• Fresh, healthy lunches catered four days a week
• Unlimited snacks and drinks

About Spredfast:

Spredfast is a social software company and platform, headquartered in Austin, Texas with offices in New York City, London, Hamburg, and Sydney, that seeks to connect every company in the world with the people that they care about the most. Spredfast’s “Smart Social” software enables companies to manage, integrate, and amplify social content across any digital touch point. With global reach, Spredfast customers have managed more than one billion social connections across 84 countries. Today, Spredfast helps more than fifty percent of Interbrand’s 2015 World’s Best Brands to create first-class social experiences.

Search Firm Representatives Please Read Carefully:

Spredfast, Inc. is not accepting unsolicited assistance from search firms for this employment opportunity. Please, no phone calls or emails. All resumes submitted by search firms to any employee at Spredfast via email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Spredfast. No fee will be paid in the event the candidate is hired by Spredfast as a result of the referral or through other means.

Notice to Applicants:

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