VP, B2B Marketing at Realtor.com

| Austin
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There’s never been a more exciting time to be at realtor.com. We’re growing fast, in fact faster than the industry. We’re excited. We’re hungry.  And we’re more inspired than ever to help people find their own place in the world to call home, and we want YOU to be part of our journey.
 
We are seeking a seasoned marketing leader to lead our B2B marketing team. The person in this role will shape our B2B marketing to our vast network of  agents, brokers, landlords, property managers, lenders, builders, etc. through world-class brand, growth, and performance marketing.
 
This high impact and high visibility role will work closely with senior leadership to successfully build Realtor.com’s b2b brand strategy, positioning and messaging while developing a deep understanding of the needs of our b2b customers. You'll drive awareness, acquisition, retention and expansion. This is an amazing opportunity to be the CMO for B2B marketing and take full ownership of all marketing levers, existing and new, including but not limited to advertising, lifecycle, content, and paid marketing.
 
Responsibilities
  • Define and execute a clear B2B marketing strategy rooted in the needs of Agents and Brokers and Realtor.com’s unique value proposition.
  • Socialize strategy internally and externally. Rally Sales, Product, PR, Industry Relations around the new strategy. Influence company strategy.
  • Drive B2B brand strategy. Activate new assets in all marketing channels including Advertising, CRM, Performance marketing (e.g SEM), Website and Sales collateral/scripts.   
  • Lead and develop team of 10-15 marketers that manage marketing for all Realtor.com products including its leads and referral business. Heavy emphasis on supporting demand generation and lifecycle marketing teams.
  • Champion new marketing innovations and channels to reach customers, e.g. chatbot.
  • Drive segmentation initiatives both for customers and current prospects to get the right message to the right person at the right time.
  • Understand deeply the needs of Realtor.com’s customers and competitive offerings. Drive product positioning that supports those needs. Be the internal voice and champion of the customer.
  • Execute Integrated B2B Marketing Campaigns across channels leveraging internal brand and performance team and hiring external agencies where needed. Run at least one campaign a month.
  • Track and maintain B2B marketing OKRs. Champion the work of the team.
  • Work closely with the Industry Relations and Sales team to be an external speaker on our B2B product direction.
  • Ensure brand aligned marketing messages, visual creative, marketing claims, etc. are consistent throughout marketing channels.
  • Research and develop defensible product or business claims. Coordinate with product, legal, and marketing to ensure claims can be used across marketing.
  • Work with product and tech to ensure we have the infrastructure and martech needed to be successful.
  • Vocal leader on the marketing leadership team.
 
Qualifications
  • 12+ years of marketing experience and 5+ leading B2B marketing at scale. Real estate or related experience is a bonus but not required. Leading b2b marketing at a company that also has a strong b2c offering preferred.
  • This role requires at least 3+ years of managing BOTH Brand or Integrated Marketing AND Growth Marketing channels, especially lifecycle marketing.
  • 10+ years of experience leading and building high-performing marketing teams. Must have stories of improving engagement, developing team, and building culture.
  • Proven experience thriving and succeeding in fast-paced high growth environment
  • Lots of stories to share with us illustrating how you are customer centric.
  • Lots of stories to share with us on strategic collaboration with Sales and Product organizations + leaders including CPOs and CROs.
  • Analytical, data-driven, detail-oriented nature. Loves and thrives working with numbers. Scrappy and relentless drive to measure, optimize and improve results.
  • Excellent oral and written communications skills.
  • Bachelor's degree, MBA is preferred

About realtor.com

At realtor.com®, we believe that everyone deserves a home of their own. We’re a community of nearly 2,000 employees who work hard to ensure that from the moment someone starts dreaming about a new home, to the moment they walk in the door and beyond, we’re there to lend a helping hand. Every month, over 85 million people trust us with their journey home by visiting our site and mobile apps, and we’d love to have you join our team to help.

We’ve got great offices in the U.S. and Canada with lots of sweet jobs to choose from, so we’re hoping you’ll join us on our journey to make buying, selling, renting, and living in homes easier and more rewarding for everyone.  

Let’s make a difference, together. For Real.


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Technology we use

  • Engineering
    • JavascriptLanguages
    • PythonLanguages
    • ReactLibraries
    • FlaskFrameworks
    • MySQLDatabases
    • PostgreSQLDatabases
    • GITDatabases
    • AWSDatabases

Location

Cool downtown office nestled in the bars and restaurants of East 6th Street

An Insider's view of Realtor.com

How does your team reward individual success?

We reward success through recognition and appreciation. We often celebrate wins loudly and with fun events. It's one of the best parts of our culture!

Fluker

Consumer Experience Manager

What projects are you most excited about?

I'm most excited about how we're scaling our outreach to consumers which allows us to help more people every day. Not only that, but I love the pace we have in testing new consumer experiences!

Diane

Senior Product Manager

How has your career grown since starting at the company?

I’ve been with Realtor.com for exactly one year and I’ve grown a great deal. I’ve expanded my literacy from AWS to Python to React Native and been mentored all along the way.

Yufeng

Senior Software Engineer

How do your team's ideas influence the company's direction?

With 100 million unique users to Realtor.com a month, we play a leading role in the world's largest real estate network, sitting uniquely in this position of big data, while still being a mid-sized company that is able to democratize the information throughout the business. It’s an incredible position to be in.

Anne

Vice President, Product Management

What unique initiatives do you have that encourage innovation?

Our consumer success model is best in class, yet we continuously strive to build even better services and products for for the Realtor.com consumer.

James

Senior Training Manager

What are Realtor.com Perks + Benefits

Realtor.com Benefits Overview

At Realtor.com we fully embrace the value of having an inclusive culture where people can be their whole selves and do their best work. Having healthy and happy employees is extremely important, which is why we offer all of our employees more than just great basic health coverage. We strive for a culture where everyone feels fully "at home."

Culture
Volunteer in local community
We love our neighbors and think it important to give back to those in need. Our employees come together to volunteer and donate to local and national causes near and dear to their hearts.
Partners with Nonprofits
From our volunteer work with Habitat for Humanity to our employee charitable gift matching per employee, our commitment to our communities is unwavering.
Friends outside of work
Eat lunch together
Intracompany committees
Realtor.com has an Employee Engagement and Culture volunteer committee who come together regularly to plan events, programs and celebrations, from holidays to sports to philanthropy, and more.
Daily sync
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Mandatory company-wide training on Inclusive leadership and inclusive culture.
Diversity manifesto
Someone's primary function is managing the company’s diversity and inclusion initiatives
Diversity Employee Resource Groups
Our Employee Resource Groups invite our employees as they bring their whole, authentic selves to work and engage with one another in taking action to build a more diverse and inclusive work space.
Hiring Practices that Promote Diversity
Unbiased candidate sourcing, diverse candidate pools and removal of referral source data in support of unbiased candidate selection is our approach.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Employees can contribute up to $2750 annually to their FSA.
Disability Insurance
Realtor.com offers both short term and long term disability programs upon your date of hire at no cost to you.
Dental Benefits
Realtor.com® offers two dental plans through Aetna. The Aetna Dental PPO allows flexibility to see in and out-of-network providers, while the Aetna Dental DMO is a low-cost, in-network only plan.
Vision Benefits
Vision coverage is available through the Aetna Vision Preferred plan. It offers coverage for a variety of services both in and out-of-network.
Health Insurance Benefits
For the 2021 plan year, there is a choice of four medical plans offered through Aetna and Kaiser.
Life Insurance
Realtor.com® provides life insurance coverage for both Basic Life and Accidental Death and Dismemberment for all eligible employees.
Pet Insurance
Coverage is available for accidents, illnesses and preventive care.
Wellness Programs
Employees can access unlimited, on-demand, and personalized streaming videos on the topics of exercise, mindfulness, nutrition, sleep, and financial well-being.
Onsite Gym
Mental Health Benefits
News Corp and realtor.com provide a variety of choices for serving and supporting your emotional wellbeing needs.
Retirement & Stock Options Benefits
401(K)
At realtor.com®, there are two retirement saving accounts available; the Traditional 401(k) and the Roth 401(k). You may choose to contribute to either plan to participate in the employer matching.
401(K) Matching
The News Corp 401(k) Savings Plan provides a matching program of 100% of the first 1% and 50% of the next 5% to help you make the most of your money.
Performance Bonus
Match charitable contributions
Realtor.com offers charitable gift matching of up to $500 per employee annually.
Child Care & Parental Leave Benefits
Child Care Benefits
A dependent care FSA reimburses you for eligible child and adult care expenses such as day care, before/after school care, nursery school, preschool, and summer day camp.
Generous Parental Leave
Paid Parental Leave to include bonding, adoption, & surrogacy (20 weeks for primary caregivers and 4 weeks for secondary caregivers)
Flexible Work Schedule
Austin Tech Center employees have flexible start and end times.
Family Medical Leave
There may come a time when you need to begin a leave of absence to cover needs such as disability, caregiver leave, Family Member Leave Act (FMLA). MetLife will be your main point of contact.
Company sponsored family events
Annual events including friends and family members are a company highlight.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Company Outings
Free Daily Meals
Game Room
Pop-a-shot is an Austin favorite. All net!
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Realtor.com reimburses up to $5,000 annually, for graded courses/degree programs from accredited institutes. We also offer 50% reimbursement up to $2500 per year for job skill programs/certifications.
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Our HomeGrown Mentoring Program is available for all full time employees.
Continuing Education stipend
Time allotted for learning
Online course subscriptions available
Customized development tracks
Paid industry certifications

Additional Perks + Benefits

When we show up to work each day, regardless of title or tenure, we all want to be heard, be valued, and know that our contributions matter.

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