VP, Customer Marketing

| Austin
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About CrowdStrike:

At CrowdStrike we’re on a mission - to stop breaches. Our groundbreaking technology, services delivery, and intelligence gathering together with our innovations in machine learning and behavioral-based detection, allow our customers to not only defend themselves, but do so in a future-proof manner. We’ve earned numerous honors and top rankings for our technology, organization and people – clearly confirming our industry leadership and our special culture driving it. We also offer flexible work arrangements to help our people manage their personal and professional lives in a way that works for them. So if you’re ready to work on unrivaled technology where your desire to be part of a collaborative team is met with a laser-focused mission to stop breaches and protect people globally, let’s talk.

About the Role:

We are looking for an experienced Vice President of Customer Marketing to direct and lead our customer marketing team, strategy and programs.  You will design, implement, drive and monitor effective customer marketing engagement strategies and plans that align with business goals.  

Our ideal candidate has proven experience overseeing customer-focused brand, advocacy and demand generation marketing for subscription-based business.  He/she will have solid marketing background and experience in managing a variety of effective, end-to-end customer marketing programs, including but not limited to; loyalty, advocacy and reference programs, user groups and advisory boards, up-sell initiatives, communication and promotions. 

Personal Qualities:

  • Strong passion for serving and understanding customers
  • Interpersonal skills to help nurture customer relationships and work with cross-functional teams 
  • Incredibly creative marketing and communication skills
  • Analytical skills to determine marketing effectiveness and ROI of customer engagement efforts
  • Strategic thinker that can see beyond the day-to-day to help reach marketing and sales goals, create a stronger brand, and improve the customer experience 

Key Responsibilities: 

  • Drive customer communication and leverage marketing channels to educate customers on ways they can maximize and grow their investment and use of CrowdStrike products and services.
  • Support product launches and create integrated customer-facing marketing programs with the goal to drive adoption of new products and services.
  • In conjunction with the field and product teams, oversee strategy and execution of Customer Advisory Boards (CAB), Technical Advisory Boards (TAB) and year-round in region customer user groups, with a focus on building community and gaining insight and feedback that continue to fuel product innovation.
  • Manage the CrowdStrike Champions Program which covers customer references, advocacy and loyalty initiatives, and help drive thought leadership content through the voice of the customer.
  • Manage CrowdStrike’s global user conference, Fal.Con Unite. Oversee all aspects of the conference from plan to execution.
  • Work with field operations, support and product teams to determine key metrics and ways to quantify impact on customer experience on the overall business, including customer engagement, product adoption, and customer satisfaction.

Skills & Requirements: 

  • 15+ years’ experience in a similar role.
  • Bachelor’s degree required, Advanced degree or MBA preferred.
  • Expertise in leading a high-performance customer marketing team and driving/implementing a successful global customer marketing program.
  • Positive and inspirational leader with proven strategy and execution skills.
  • Solid understanding of marketing planning, budgeting and driving results.
  • Ability to prioritize, problem solve, multi-task, and work independently in a dynamic and rapidly changing workplace.
  • Outstanding organizational and people skills, Master communicator who can speak to all levels of the organization and lead complex, cross-functional projects.
  • Excellent presentation and relationship management skills - strong verbal and written communications skills – with a customer first attitude.
  • Experience doing data analysis, modeling, and/or financial analysis to support or drive business decisions.

Location:

  • The position is based at company headquarters in Sunnyvale, however other locations could be considered for the right applicant.

Benefits of Working at CrowdStrike:

  • Market leader in compensation and equity awards
  • Competitive vacation policy
  • Comprehensive health benefits + 401k plan 
  • Paid paternity and maternity leave, including adoption
  • Flexible work environment
  • Wellness programs 

We are committed to building an inclusive culture of belonging that not only embraces the diversity of our people but also reflects the diversity of the communities in which we work and the customers we serve. We know that the happiest and highest performing teams include people with diverse perspectives and ways of solving problems so we strive to attract and retain talent from all backgrounds and create workplaces where everyone feels empowered to bring their full, authentic selves to work.  

CrowdStrike is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law. 

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Technology we use

  • Engineering
  • Sales & Marketing
    • GolangLanguages
    • PythonLanguages
    • KafkaFrameworks
    • KubernetesFrameworks
    • CassandraDatabases
    • ElasticsearchDatabases
    • RedisDatabases
    • AWS (Amazon Web Services)Services
    • SalesforceCRM

Location

Fantastic downtown location walking distance to awesome restaurants and happy hour spots.

An Insider's view of CrowdStrike

How does your team reward individual success?

One way we reward sales reps is with opportunities to grow their skills and prep for their next role. Whether that’s extra shadowing sessions or running calls, we encourage our high performers to explore new avenues that align with their future goals.

Kristan C.

Sr. Manager, Sales Development

What kinds of technical challenges do you and your team face?

Working with a high volume of new customers offers a lot of opportunities to appreciate the diversity of the technical ecosystem. We work with one-person teams to full C-suites and everything in between. As a team, our greatest challenge and our greatest strength is variety.

Bradley Q.

Regional Sales Engineer

How does the company support your career growth?

CrowdStrike thrives on developing and promoting our people. There are multiple programs in place for those interested in leadership, and employees are encouraged to have peer conversations about roles they are interested in. These resources really help people like me accelerate our career growth.

Marit M.

Manager, Corporate Renewals

How do you make yourself accessible to the rest of the team?

With a global team, it’s crucial to be intentional in how and when we meet. I prioritize scheduling regular skip level meetings with my individual contributors and protect 1:1 manager meetings so I can be present and engaged. I always try my best to ensure the team feels well supported, no matter how busy we get

Alyssa J.

Senior Director, Global Customer Sales

What does career growth look like on your team?

Every year, I have a goal to promote at least 1-2 people on my team. When I sit down with an individual on my team, we lay out what their personal and professional goals are for the year and beyond and outline the major steps we can take to help them reach those goals. It’s very satisfying to watch your teammates grow personally and professionally.

Vince L.

Manager, Corporate Sales

What are CrowdStrike Perks + Benefits

CrowdStrike Benefits Overview

We offer flexible schedules and the ability to “work from anywhere,” a comprehensive benefits package, health and wellness programs, fully stocked company pantry, company and team events, and commuter benefits. We have an official mentorship program and many other professional development programs available to all employees. We offer free webinars on everything from financial wellness and mental health to sessions with coaching experts and speakers on topics related to diversity, equity & inclusion. We also offer our people the chance to work on passion projects and innovation during our annual “Think Week” as well as peer recognition and reward programs like Team Bravo award for cross-functional collaboration and Hero award for those who embody our core values and live our culture.

Culture
Volunteer in local community
CrowdStrike supports employees in charitable efforts and community service for charities and causes important to the local team.
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Flexible work schedule
Remote work program
Diversity
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity employee resource groups
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Mental health benefits
Financial & Retirement
401(K)
Competitive 401(k) plan.
401(K) matching
Company equity
RSU's are available as part of employee compensation.
Employee stock purchase plan
Performance bonus
Charitable contribution matching
Child Care & Parental Leave Benefits
Generous parental leave
CrowdStrike provides 12 weeks of parental leave for the primary caregiver and 8 weeks leave for the secondary care giver.
Family medical leave
Adoption Assistance
Return-to-work program post parental leave
Company sponsored family events
We sponsor company-wide bring your child to work days as well as company events where family is encouraged to attend.
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid volunteer time
Paid holidays
Paid sick days
Office Perks
Commuter benefits
We offer pre-tax commuter benefits.
Company-sponsored outings
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Onsite office parking
Relocation assistance
Professional Development Benefits
Job training & conferences
Lunch and learns
Promote from within
Mentorship program
Continuing education available during work hours
Online course subscriptions available

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