Ping Identity
Austin, TX

VP, Demand Generation

| Austin

At Ping Identity, we're changing the way people think about enterprise security technology. With our innovative Identity Defined Security platform, we're helping to build a borderless world where people have total freedom to work wherever and however they want. Without friction. Without fear.

We're headquartered in Denver, Colorado, and we have offices and employees around the globe. And we serve the largest, most demanding enterprises worldwide, including over half of the Fortune 100. Because even in the most complex enterprise environments, security shouldn't be a source of anxiety. It should be one of your greatest competitive advantages.

We call this digital freedom. And it's not just something we provide our customers. It's something that drives our company. People don't come here to join a culture that's build on digital freedom. They come to cultivate it.

The VP of Demand Generation plays an integral role in driving revenue growth for the company across channels and markets. Reporting to the CMO, this individual will be responsible for creating a scalable demand generation strategy and driving the successful execution of the plan across the customer lifecycle to achieve acquisition, cross-sell/up-sell, and retention targets for Ping Identity. The demand generation approach will encompass management of all demand generation channels, such as digital advertising, SEO, webinars, website strategy, and more. The successful candidate will be results-driven and comfortable with both the analytical and creative sides of acquisition and account-based marketing. Experience in fast-paced environments and a proven track record of building high performance teams and strong relationships with Sales is critical to this role.

Responsibilities:

  • Design the overall corporate Demand Generation strategy, including our inbound lead acquisition and outbound account-based marketing strategy
  • Develop and manage the Demand Generation Marketing plan and operations across channels including campaigns, execution, and reporting & analysis.
  • Coordinate with Product Marketing team to prioritize and develop integrated campaigns, determine best channels for each product/campaign/piece of content.
  • Develop inbound/outbound lead generation strategy for digital and offline channels including: SEM/ PPC, Social, Display/Re-targeting, Events, Webinars, Websites/SEO, Review Sites, Email, Associations, and Offline Channels
  • Enhance and manage the lead management process to improve pipeline conversion.
  • Create and manage web properties in coordination with the design and development teams to optimize our owned web properties for inbound marketing lead generation and conversion.
  • Team with the Tech Alliance and Channel Marketing teams to develop and execute the demand generation strategy for partners
  • Own the relationship with sales and forge strong communication and service level agreement (SLA) between marketing and sales
  • Collaborate with marketing, product, sales and service team members to enhance the buyer experience and execute nurture and upsell strategies in a consistent, compelling and connected way.'
  • Grow the Demand Generation team through hiring and training
  • Conduct A/B tests across channels to continuously optimize campaign and channel performance.
  • Manage overall Marketing Operations including the marketing budget, demand gen technology, reporting, and dashboards to demonstrate revenue impact and ROI

Qualifications:

  • 10+ years experience in managing demand generation strategy across online and offline channels, demonstrating significant measurable results
  • 5+ years experience leading and managing a team (5+) direct reports
  • Experience with Marketing Automation required. (Marketo experience a plus)
  • Experience with Web Analytics (Google Analytics experience a plus)
  • Experience with Salesforce CRM
  • Experience in account-based marketing tactics
  • Advanced knowledge of digital marketing landscape and emerging technologies and trends especially in the social and mobile space
  • Good understanding and practical knowledge of web strategy
  • Experience with mobile marketing and understanding of mobile app development
  • Excellent strategic thinking and leadership skills, including influencing
  • Extremely results-oriented
  • Creative and collaborative
  • Strong analytical skills and attention to detail
  • Robust written and verbal communication skills
  • Self-starter with the ability to adapt and multi-task
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Where we are

13809 Research Boulevard, Austin, TX 78750

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • BalsamiqDesign
    • IllustratorDesign
    • InVisionDesign
    • SketchDesign
    • SalesforceCRM
    • MarketoLead Gen
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What are Ping Identity Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Adoption Assistance
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Sabbatical
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement

Jobs at Ping Identity
8

All Jobs
All Jobs
Data + Analytics
Dev + Engineer
Project Mgmt
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Software Engineer

Ping Identity
Austin
11 hours ago
+30
Lead the effort on our Java based projects such as: code coverage analysis, deployment automation, test execution harnesses and frameworks by fixing bugs and implementing new features. Evaluate existing automation tools/framework, redesign and add changes. Work with Jenkins to ensure that our automated tests are running smoothly. Mentor and guide junior engineers on the team.

Manager of Product Security

Ping Identity
Austin
4 days ago
+30
As a Manager of Product Security working in Ping's Denver or Austin offices you will lead the Identity as a Service (IDaaS) application security practice at Ping and serve as the primary point of contact for our IDaaS engineering team. You will manage a team of product security engineers who are embedded into the IDaaS development teams throughout Ping. You will work with the Product Security Manager to apply our secure SDLC strategy. The position requires a passion for implementing change, leading people, application security, securing SaaS application across multiple cloud environments and geographies, the ability to work in a fast moving, distributed and CI/CD environment, excellent communication skills, and attention to the latest security best practices.

Technical Consulting Team Lead

Ping Identity
Austin
5 days ago
+30
We are currently seeking a PS Team Lead for the Professional Services team at Ping Identity to support our growing Directory/DataGovernance delivery practice. The Professional Services team is part of our Global Customer Success organization at Ping and delivers professional services for federated identity and access management solutions across our entire product platform including: API Security, Single Sign On, Multi-Factor Authentication, Access Management, Directory, and Data Governance. This includes architecture consulting, installation, configuration, extension, and software connection solutions.

Product Security Engineer

Ping Identity
Austin
6 days ago
+30
Own Security Engineering for assigned Ping Identity products and tools. Assist in developing and implementing Secure Software Development Lifecycle (SSDLC) practices. Work with the product teams to perform security design/code reviews and vulnerability assessment and management in an agile environment. Perform security tasks including (but not limited to) threat modeling, secure code analysis, training, static, dynamic and interactive analysis, fuzz testing, automated and manual security testing. Innovate the automation of SSDLC tasks. Assist the presales, support and customer success teams responding to prospect, customer and field questions related to product and industry security. Engage with third-party security consultants for independent security assessments, bug bounties and penetration testing of the product.

Jr. Product Security Engineer

Ping Identity
Austin
6 days ago
+30
At Ping Identity, we're changing the way people think about enterprise security technology. With our innovative Identity Defined Security platform, we're helping to build a borderless world where people have total freedom to work wherever and however they want. Without friction. Without fear. We're headquartered in Denver, Colorado, and we have offices and employees around the globe. And we serve the largest, most demanding enterprises

Software Engineer in Test

Ping Identity
Austin
6 days ago
+30
Work on our Java based test harnesses and frameworks by fixing bugs and implementing new features. Create automated tests for our products using the very same test harnesses and frameworks. Work with Jenkins to ensure that our automated tests are running smoothly. Analyze existing automated tests and their results and determine if there is a product bug or test bug.

Sr. Competitive Intelligence Analyst

Ping Identity
Austin
1 week ago
+30
The Sr. Competitive Intelligence Analyst is a technologist responsible for competitive analysis of Ping competitors in the Identity and Access Management market. In this role, you'll be responsible for technical competitive analysis from market research to detailed product feature comparisons. You'll document and present your findings to audiences spanning executive teams to support strategic planning, to field sales for competitive positioning. This role requires technical/software knowledge to obtain a deep understanding of our products, combined with the skills to effectively differentiate product capabilities and benefits across a range of use cases and customer segments. This candidate will work within the Product Marketing team and provides a fantastic opportunity to hone competitive intelligence skills in a fast growing, security software company.

Site Reliability Engineer

Ping Identity
Austin
1 week ago
+30
As a DevOps Engineer, you will be involved in architecting, automating, and deploying Ping Identity products in AWS using CI/CD automation technologies. This position will have a broad technical skill set to support one of the top technology initiatives in the company. If you love to collaborate with development teams from design through the development process to production deployments – we want to talk to you.