VP, Digital Marketing and Brand Strategy

| Austin
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Reporting to the CMO, the Vice President, Digital Marketing and Brand Strategy will have responsibility for the strategic evolution and growth of Elastic.co and all of Elastic’s public facing digital properties for building our brand, engaging audiences, and driving demand generation. This will include leading the website, design (UX and brand), video, and localization teams.

Core Responsibilities

Drive the overall digital strategy for Elastic’s Web properties ensuring a consistent SaaS brand experience.

Responsible for the vision and roadmap to evolve the end-to-end digital experience of Elastic.co coordinated with the design team through a thoughtful combination of digital standard methodologies and innovation.

Partner with teams to drive a broad approach to integration and third party assets that are linked from the Elastic.co website.

Work with an in-house UX and design team to deliver web design to optimize user experience, showcase the Elastic brand and Elastic’s solutions along the user journey.

Partner with key constituents across the organization - brand marketing, content marketing, product design team, event marketing, performance marketing, and sales enablement to understand their digital objectives and translate their needs into digital solutions.

Lead, empower, and develop a team of directors, managers and individual contributors

Utilize metrics to drive decisions for new website experience projects

Ensure a consistent brand experience across all of our properties, including a smooth CX from web through product.

Supervisory Responsibilities

The head of Website Development and Operations will report to this role. This person runs the web UX, development, and QA teams.

The head of Design and Video will report to this role. This person leads the visual design team, brand design, and video team.

The head of Localization will report to this role. This person handles the localization team, process, and vendor relationship with Moravia.

Education And/or Experience

Prior experience leading up a website and brand experience team.

Bachelor’s Degree (MBA preferred) in a relevant field and/or fifteen or more years’ proven experience and/or training; equivalent combination of education and experience.

Other Skills And Abilities

Passion for B2B enterprise marketing, open source, and SaaS business models.

Strong understanding of all areas of marketing: communications, field and regional marketing, product marketing, community, customer advocacy, digital demand generation, international marketing, and partner marketing.

Strong technical and or functional product background is a plus. Elastic’s products and solutions are highly technical and the ability to understand the concepts will be highly valuable to effectively working with cross-functional teams.

  • Website and Digital Experience within a SaaS environment
  • Brand Strategy Experience
  • Leadership
  • Partnership Orientation
  • Critical Thinking
  • Eye For Business
  • Personal Effectiveness/Credibility
  • Communication Proficiency
  • Presentation Skills
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Technology we use

  • Engineering
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  • Sales & Marketing
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3300 N Interstate 35, Austin, TX 78705

An Insider's view of Elastic

How would you describe the company’s work-life balance?

One of the really amazing things about working for a distributed company is that you have true flexibility to find your work/life balance. There are no fixed hours and nobody is watching. I think being able to manage your day and step away and come back is a really powerful thing for many Elasticians.


Director of Engineering

What projects are you most excited about?

When we're able to capture the stories about how our customers are using our software to fight child sex exploitation, for example, or how NASA is using Elasticsearch to further investigations into whether there is water on Mars — that gets Elasticians excited, and makes them feel proud of what the company is doing.


Senior Manager, Customer Advocacy

What makes someone successful on your team?

The people I’ve seen rise quickly and do well are people who are sponges. Those people who, in any situation they’re sitting in, are learning and absorbing more information.

Elastic products might be very foreign to a new hire, and it’s important that they learn every single aspect of Elastic products.


Sales Specialist

How do you empower your team to be more creative?

We want our engineers to feel free to create in the manner they work best. To feel empowered. Having distributed engineers made this an easy one to solve. Managing distributed Elasticians makes it impossible to micromanage people, even if you wanted to. So we embrace that.


SVP, Engineering

What's something quirky about your company?

Our Source Code is truly what makes Elastic, Elastic. It may just seem like a pretty set of values, but Elastic really lives by it. Personally “Space, Time” and “Home, Dinner” are the biggest reasons I chose Elastic — I knew those promises would give me the flexibility to be the parent, sibling, and daughter I want to be.


Recruiting Coordinator

What are Elastic Perks + Benefits

Elastic Benefits Overview

At Elastic, we strive to have parity of benefits across regions. While regulations differ from place to place, we believe taking care of people is the right thing to do.

Healthcare for you and your family in many locations.
Flexible location and schedule for many roles.
Generous number of vacation days each year.
Double your charitable giving — we match up to 1% of your salary.
Up to 40 hours each year to use toward volunteer projects you love.

Volunteer in local community
Partners with Nonprofits
Friends outside of work
Documented equal pay policy
Unconscious bias training
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Adoption Assistance
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Happy Hours
Professional Development Benefits
Cross functional training encouraged
Promote from within
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