Vice President of Marketing
Company Overview
Liquibase is an open-source tool and the name of our company.
(We used to be called ‘Datical’ and love using the word ‘radical’. It rhymes!)
Our mission is to transform the way businesses build software by radically improving and simplifying the application release process; We’re starting with database schema change. Our solutions make developers’ lives easier by delivering the automation capabilities to remove database deployments as a barrier to quick application innovation. No database professional should ever miss a dance recital or soccer game by pulling an all-nighter because of manual database work/fixing errors.
Powered by open source innovation and supported by the experts who know it best, Liquibase is database change automation designed for high-speed CI/CD.
Fast database change. Fluid delivery.
What’s the opportunity?
As the VP of Marketing, you’ll lead a scrappy, agile, and collaborative team that is ready to change the world one database at a time.
You will be a key company leader and thought partner to the senior management team. You'll have the autonomy to build a world-class start-up marketing program, from needs assessment to measurement. You’ll accelerate the number of logos in the Sales pipeline, take full ownership of our online presence, and lead our customer acquisition program.
Our ideal candidate will be a highly organized team player, able to manage multiple timelines and deliverables simultaneously within a tech startup environment.
What are the responsibilities?
- Build a world-class start-up marketing program. You'll be responsible for enabling everyone on the team to share our story.
- Architect a top-to-bottom SaaS marketing strategy, collaborating with sales leaders to iterate the plan based on results.
- Create and drive marketing initiatives focused on brand awareness, marketing content, website, social media, webinars, PPC, and more.
- Test and iterate across different customer segments, campaigns, and sales tactics.
- Define success metrics and take responsibility for the results. Closely monitor demand generation effectiveness, win rates, and customer renewal.
- Provide feedback to Product leaders on feature gaps and initiatives to inform our go-to-market and product roadmap.
- Support open source community engagement to foster a path to turn community members into happy customers.
- Build relationships with partners and work together on campaigns.
- Manage and negotiate with vendors, freelancers, etc.
What skills do I need?
- BA/BS Marketing, Communications or Computer Science
- 10+ years of experience in B2B technology/software solutions, product, and campaign growth.
- Background in marketing enterprise subscription-based software, API, data, or SaaS solutions targeting technology buyers.
- 5+ years of managing a team of Marketing and Demand Generation professionals.
- 5+ years of proven success in growing a consumer startup.
- 3+ years in an executive role demonstrating strong leadership ability.
- Successful track record in implementing a product-led growth strategy.
- Budget management and optimization across marketing channels.
- Experience with rolling out a high-velocity transactional model. Bonus points if you have experience supporting a transition from a more traditional sales model to SaaS model.
- Demonstrated ability to develop impactful, fact-based, value propositions that require a strong analytical and creative thought process.
- Deep understanding of designing, building, and optimizing digital experiences.
- Experience partnering closely with sales leadership.
- A measurable, mathematical understanding of the connection between demand generation and revenue growth
- Expertise in brand and product messaging.
What technologies do we use?
- Marketo (considering HubSpot), Salesforce, Wordpress (WPEngine), FastSpring, Moz, Brand24, Google Adwords, Google Analytics
About you:
- You possess our core values of integrity, empathy, and accountability.
- You’re all about collaboration.
- Your decisions are driven by data and hitting KPIs.
- You’re a lifetime learner, excited to grow both in your career and within the company.
- You understand the value of open source. You’re excited to foster a community and appreciate the balance of Community and Marketing to customers.
Perks of life at Liquibase:
- Insight into how some of the world’s largest brands manage software teams and releases.
- A transparent and collaborative team environment. We value multiple perspectives and fresh thinking.
- We embrace and celebrate diversity on our team.
- No punks, no jerks.
- Ability to innovate and change process. (We are a scrappy, agile & collaborative group.)
- Everyone is a shareholder in the company.
- Generous company paid stipend towards benefits.
- Flexible time off and paid holidays.
- Flexibility of remote work.
Interested? To apply to this position, please email resume and cover letter to [email protected]. Thanks!