VP, Marketing

| Austin | Remote
Who We Are
Ontic is the first protective intelligence software company to digitally transform how Fortune 500 and emerging enterprises proactively address physical threat management to protect employees, customers and assets. Ontic’s SaaS-based platform collects and connects threat indicators to provide a comprehensive view of potential threats while surfacing critical knowledge so companies can assess and action more to maintain business continuity and reduce financial impact. Ontic also provides strategic consulting, multidimensional services, education and thought leadership for safety and security professionals at major corporations via its Center for Protective Intelligence. For more information please visit ontic.ai
As Ontic employees, we put our mission first and value the trust bestowed upon us by our clients to help keep their people safe. We approach both our clients and each other with empathy while focusing on the execution of our strategy. And we have fun doing it.
We You Are
The Vice President of Marketing will be responsible for setting the strategic direction for the marketing organization and creating awareness for a new transformational category within the physical security SaaS sector. You will own the overall marketing budget and the key metrics to determine the profitability by channels, translating company objectives into marketing strategies that directly impact business outcomes. Reporting directly to the Chief Executive Officer, the VP of Marketing will lead efforts to increase TAM and define and grow the addressable market for a category and a platform that has never existed before. This role is based in our Austin, Texas headquarters, but can also be remote. 


  • Partner with the executive leadership team to drive the short and long-term strategic direction and critical initiatives, including developing Ontic’s go-to-market strategy and roadmap, identifying new market opportunities to expand TAM, building a new category and creating awareness, driving qualified leads to the sales organization and increasing market share
  • Establish long-term and short-term marketing roadmap and vision by leading quarterly and annual strategic marketing planning process, determining goals and priorities for the team, advocating for marketing within the business and ensuring alignment with overall company objectives
  • Develop a comprehensive marketing strategy with a strong focus on brand building, category creation, and optimizing a best-in-class, ABM-focused demand generation engine to educate the market, build credibility, create a sustainable competitive advantage and grow revenue
  • Lead the strategic development of ideal customer profiles, buyer personas, messaging frameworks and content strategy to position Ontic as a thought leader, ensuring alignment with Sales, Product, Success and Services
  • Be an expert at how we tell our story, ensuring consistent and impactful messaging across channels and overseeing the development of programs that reach and engage multiple personas throughout the enterprise buying journey
  • Build systems and processes to track and report on key performance metrics, and use this data to continually optimize marketing strategies and improve performance
  • Manage, inspire, and professionally develop a team of marketers across brand, demand generation, content marketing, partner marketing, public and analyst relations and events

Preferred Qualifications

  • 10+ years of B2B enterprise software or SaaS marketing experience, ideally with a high-performance technology company
  • Familiarity with category creation and working in an emerging market doing something that has never been done before
  • Experience developing and managing a marketing budget and optimizing spend across channels
  • Demonstrated capability in leading marketing teams in identifying priorities, challenges, opportunities, drivers and influencers
  • Analytical and results oriented. Must be willing to make quick decisions, test, and iterate to drive results
  • Experience recruiting, managing, and mentoring high-performance marketing teams
  • A strong self-starter who is willing to make their mark in a fast-paced, entrepreneurial organization
  • Strong verbal communication, proven team collaboration skills, and demonstrated leadership and influence abilities
  • Excellent presentation/advisory skills – clear, concise thinking and ability work well cross-functionally with the executive team and other team members
  • Strong project management skills – must be able to organize work in a methodical and rigorous manner; comfortable in a deadline-driven, fast-paced environment

Ontic Benefits & Perks
Competitive Salary
Medical, Vision & Dental Benefits
Stock Options
HSA Contribution
Flexible PTO Policy
Generous Parental Leave policy
Home Office Stipend
Mobile Phone & Home Internet Reimbursement
Anniversary & Milestone Celebrations
Ontic is an equal opportunity employer. We are committed to a work environment that celebrates diversity. We do not discriminate against any individual based on race, color, sex, national origin, age, religion, marital status, sexual orientation, gender identity, gender expression, military or veteran status, disability, or any factors protected by applicable law.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • SwiftLanguages
    • Google AnalyticsAnalytics
    • AsanaManagement
    • JIRAManagement
    • PendoManagement
    • OnRampManagement
    • WordpressCMS
    • SalesforceCRM
    • SalesLoftCRM
    • ZoomInfoCRM
    • LinkedIn Sales NavigatorCRM
    • MarketoLead Gen


We are conveniently located in Central Austin in the middle of everything and anything Austin. Plenty of options for food and drinks nearby!

An Insider's view of Ontic

What's something quirky about your company?

For such a critical mission - protecting people and assets - we remember to joke around when we're not discussing high stakes matters. Whether it's associating a song with each new client to virtual theme parties that are actually fun, to friendly banter, we provide a feeling of being cared for sets the stage for a positive, authentic culture.


Content Marketing

How do you collaborate with other teams in the company?

We use every channel at our disposal to communicate and break down barriers internally - from Slack and Email to texting, calling, and of course video conference calling with colleagues to get quick answers to pressing questions, strategically consider new partnerships or data integrations.


Sales Director

How does the company support your career growth?

Ontic does an amazing job at providing employees with cross functional visibility. Having leadership and coworkers that are willing to make themselves available allows everyone to understand the business as a whole, not just their role.


Success Manager

How do your team's ideas influence the company's direction?

Our team at Ontic has a great responsibility in the execution of many of the ideas from all parts of the company. As well as being on the frontline with the Sales team, business development is the eyes and ears as we introduce Ontic to new potential clients and hear about the latest trends and challenges in the security world.


Sales Development Representative

What makes someone successful on your team?

Someone who is curious, empathetic, and doesn't have an ego. We have to ask the right questions to solve beyond tactical issues and deliver strategic initiatives that drive business objectives. We collaborate with each other and cross-functionally constantly, so our team works 'for the greater good' rather than personal praise.


Success Manager

What are Ontic Perks + Benefits

Ontic Benefits Overview

Competitive salary with a straight-forward compensation plan. We offer medical, vision and dental benefits. Stock options and a 401(k) plan.
HSA Contribution, flexible PTO policy, generous paid parental leave policy.
Mobile phone and internet reimbursement.
Home office stipend. Annual continued education stipend. Anniversary & milestone celebrations. Dynamic and casual office environment. Regular happy hours.

Friends outside of work
Eat lunch together
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Dedicated Diversity/Inclusion Staff
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Team workouts
Mental Health Benefits
Retirement & Stock Options Benefits
Company Equity
Match charitable contributions
Ontic matches employee fundraising contributions.
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Ontic has quarterly team outings, as well as an annual company holiday party and other events.
Stocked Kitchen
Some Meals Provided
Happy Hours
Ontic has weekly virtual happy hours.
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Promote from within
Continuing Education stipend
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