VP of Marketing 

PLANOLY is the industry-leading social marketing platform trusted by over 5 million users to visually plan, schedule and measure performance across Instagram and Pinterest. PLANOLY is beautifully crafted to be simple, clean and easy to use. PLANOLY believes firmly in inclusivity and is thrilled to pave the way for brands, businesses and individuals of all backgrounds to carry out their digital marketing strategies seamlessly.

Planoly is looking for a thoughtful, driven and growth-minded VP of Marketing to lead the team across all marketing disciplines, including brand, digital, demand generation, product marketing and creative. This role will report to the President of PLANOLY and act as a senior member of the executive team, playing a critical role in driving the strategy and growth of the business. The ideal candidate is both creative and analytical and thrives in a fast-paced environment. A passion for social products, driving growth, and thoughtful storytelling are must.

What You Will Do

• Act as an owner of PLANOLY’s growth targets and lead the marketing team to achieve our goals in the areas of customer acquisition, retention, and brand. Guide the conceptualization and prioritization of marketing initiatives within the context of larger organizational goals
• Establish KPIs that each marketing function needs to execute effectively. Monitor data from marketing activities, adjusting strategies and plans based on outcomes
• Own and optimize activities across paid and owned channels, including but not limited to SEM, Social, SEO, email, events, etc..
• Formulate and drive scalable go-to-market activities and demand generation programs for effective new customer acquisition
• Develop a deep understanding of the ideal PLANOLY customer and competitive landscape. Collaborate closely with the Product and CS teams to develop strategies to drive customer retention and advocacy.
• Own the PLANOLY brand, maintaining a clear visual identity and voice across marketing channels and establishing us as a thought leader in the social media space
• Partner with the People team to develop a best in class employee experience 
• Shape the marketing team for success through hiring, managing and coaching employees, contractors and partners so initiatives are on time and adequately resourced
• Develop and manage the marketing budget, allocating resources to initiatives and tools that move the needle.
• Partner with Product and Engineering to maintain the appropriate martech stack for team enablement

Personal Characteristics:

• Analytical – can find meaning in numbers, and be a data-driven decision-maker
• Excellent communicator – written and oral 
• Excellent time management and organizational skills
• Resourceful. Figures out how to achieve results creatively with finite resources
• Thrives in a nimble, lean, unstructured, fast-paced environment
• Works collaboratively and energetically. Partners with stakeholders to drive alignment and move projects forward.
• Impeccable integrity and ethical standards. Self-aware, accepting, honest, open, and respectful of others
• Self-motivated, requiring minimal supervision and the ability to stay focused even when the requirements are broad.
• Ability to create and execute on processes for a growing SaaS business using best practices.
• An undying commitment to personal growth and development

Requirements

• 8+ years marketing experience, ideally at a high-growth technology driven company
• 2+ years people management experience with the ability to lead and mentor a team of marketers
• Proven track record of customer acquisition and engagement initiatives that drive measurable impacts to revenue
• Experience and success in attracting, developing, and retaining A players
• Familiarity with brand marketing and communications best practices
• Understanding of Instagram, Pinterest, and well versed in the broader social media industry
• Excellent organizational skills and communicator (written, verbal, and presentation-led) who can articulate plans, requirements, and insights to a variety of technical and non-technical audiences.
• Familiar with marketing SaaS tools, such as Hubspot, GA, GTM, Search Console, and AppsFlyer. An aptitude for learning new martech tools quickly.
• Cross-platform application experience a plus (web, iOS, Android) 

 Who We Are

• We are social media experts and first and foremost users of our tools to enhance our social media strategies. Planoly is built by influencers for influencers.
• We’re growing super fast and have been profitable since inception.
• We offer an open work environment where highly motivated engineers take full ownership of the products and help steer the firm.
• We are a huge advocate of work-life balance, which is seen in our open vacation and work-from-any-coffee-shops policies.
• We’ll provide you with lunch, snacks, drinks, and regular team outings. 

Learn more about Planoly at https://www.planoly.com and https://www.planoly.com/blog

U.S. Equal Employment Opportunity/Affirmative Action Information

Planoly is proud to be an equal opportunity employer and will consider all qualified individuals seeking employment without regards to race, color, creed, religion, gender, gender identity, national origin, citizenship, age, sex, marital status, ancestry, physical or mental disability, veteran status, sexual orientation, or any other protected classification.