About The Position
Quali is looking to hire a B2B Website Manager with a strong background in digital marketing. The successful candidate will have a results-driven approach to analyze, experiment, and drive technical and creative changes to Quali’s website.
Quali provides the leading platform for Infrastructure Automation at Scale. Global 2000 enterprises and innovators everywhere rely on Quali’s award-winning CloudShell platform to create self-service, on-demand automation solutions that increase engineering productivity, cut cloud costs, and optimize infrastructure utilization.
We love going to work and think you should too. We are customer-obsessed, work as one team, and strive to be better every day. These are our core values. So, it's no surprise that we work hard and genuinely have fun working with each other to achieve great things together.
Quali is an equal opportunity employer. We are committed to creating an inclusive environment for all our employees, where different backgrounds and perspectives are valued and encouraged - regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation.
Responsibilites
- Work with colleagues in Marketing, Sales, Partners, Product Management, third party agencies and others to set strategy and implement changes to drive B2B SaaS website improvements and new capabilities.
- Monitor and report on current technical and business performance of the website.
- Recommend and implement new capabilities to improve site speed, compliance, SEO, user experience (UX), and conversion rate optimization (CRO)
- Drive organic/inbound leads.
- Convert advertising-based leads.
- Understand, improve, and report on the user journey to provide multimedia business and technical content to encourage further engagement.
- Plan, execute, and report on multiple A|B tests on web pages, landing pages, blog, and calls to action (CTA)
- Set and drive KPIs from top to bottom of funnel for impressions, visitors, sessions, leads, subscribers, downloads, trials, and conversion rates for each.
Requirements
- BS/MS degree or equivalent experience (Marketing and/or technical concentration)
- Familiarity with website optimization vendors and technologies
- Expertise in analysis, reporting, and managing integrations with Google Analytics, Ads, Search Manager, Tag Manager, HubSpot, Salesforce.com, Hotjar, WordPress and similar
- 5+ years of B2B and SaaS web strategy and optimization experience
- Communication and reporting skills to executives.
- Proven project management skills
- Thrives in fast-paced, software startup environment.