Media Tech and Data Lead

Employer Provided Salary: 116,100-181,600 Annually
Salary data is provided by the employer. Please note this is not a guarantee of compensation.
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Description
Remote OR Hybrid , reporting where work can/needs to be performed / collaboration should happen. If the person lives w/n 50 miles of such a location, they are expected to come in three times a week. If they do not live withing 50 miles of any of those locations, they don't need to report in.

  • This role is based remotely but if you live within a 50-mile radius of (Warren, MI) you are expected to report to that location three times a week, at minimum.


Job Description:
The Media Tech and Measurement Lead will play a critical leadership role laying the future media foundation for General Motors. The selected candidate will lead a team and work with a broad set of cross-functional stakeholders to enable our nimble, data-driven media team to deliver optimal media outcomes.
This person will own the vision, roadmap, and implementation of media tools and platforms across the company. They will also work closely with our agency partners to ensure external tools in use on the business meet or exceed GM requirements. They will collaborate with in-house media activation teams to ensure campaigns are appropriately set up and deployed. The ideal candidate will be an excellent verbal and written communicator who is able to work with a large cross section of internal and external stakeholders to drive consensus.
Major Duties and Responsibilities

  • Drive media innovation by creating and executing best-in-class solutions that leverage evolving technologies and platforms
  • Spearhead the development of short and long-term plans to achieve strategic objectives in data and media tech
  • Lead strategic direction to build out paid media tech to facilitate in-house media buying and planning across GM vehicle brands and corporate brands in the US and globally
  • Lead relationship with key media tech and tool vendors
  • Work closely with internal stakeholders like privacy and legal to ensure platform and tool contracts align with GM standards
  • Partner closely with advanced analytics (EDAI) and reporting and insights (PDM) teams inside General Motors to ensure media tech is fit for purpose and optimized for data flow to test & learn strategy and advanced analytics
  • Lead process for working within tech platforms and establish guidelines for how internal tools integrate with other internal and external platforms and tools
  • Lead development of test and learn roadmaps aligned to media priorities and brand needs
  • Lead development of ongoing processes to ensure in-house campaigns are properly activated and running
  • Lead a team of technical marketing specialists including the employee lifecycle - selecting the best talent and onboarding, providing continuous development and feedback, coaching and mentoring.


Additional Description
Skills and Abilities

  • Proven experience leading large, complex initiatives involving multiple stakeholders
  • Track record of enabling strategic and operational change management
  • Ability to effectively lead and influence a team comprised of both direct and indirect reports
  • Strong presentation and communication skills, including written and oral communications - demonstrated ability to distill large sets of complex data and information down to the most crucial elements


Qualifications

  • Bachelor's degree in Marketing, Advertising, Business Administration, or related field
  • 7 years of media experience, working with or in complex organizations is preferred
  • Demonstrated experience using data and analytics to drive business and/or marketing decision-making
  • Demonstrated experience with leading media tech and tools
  • Demonstrated experience leading a team
  • Proven experience leading media tech and platform initiatives with large, established vendors


Compensation: The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws. The compensation may not be representative for positions located outside of New York, Colorado, California, or Washington.

  • The salary range for this role is ($116,100 - $181,600 ). The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.
  • Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
  • Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more


PLEASE ONLY APPLY IF YOU DO NOT NEED SPONSORSHIP TO WORK IN THE UNITED STATES NOW OR IN THE FUTURE. WE ARE UNABLE TO CONSIDER CANDIDATES WHO REQUIRE SPONSORSHIP
About GM
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Why Join Us
We aspire to be the most inclusive company in the world. We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.
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Diversity Information
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire
Equal Employment Opportunity Statement (U.S.)
General Motors is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
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General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us [email protected] or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

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