Recently named Best Place to Work by MM&M, The Holmes Report, PR News, PRWeek, and AdAge, W2O is a rapidly growing data-driven marketing and communications firm with a focus in the healthcare vertical. Data and insights are at the heart of everything we do. How we build brands and activate across channels as part of an integrated plan leveraging the data and insights we glean through our Integrated Insights (I2) function is a clear differentiator for W2O.

We’re seeking an Associate Director/Senior Manager to join our Brand Strategy team who can work closely across the agency to develop brand strategies that drive big thinking and impactful ideas from start to finish, delivering results and driving business success for clients across the healthcare sector, and for W2O.

All W2O employees are currently working remote; once offices re-open, this position can work in any of our offices or continue to work remotely.

Responsibilities

• Understand the dynamics of client business and industry, the needs of audiences and the role brand strategy can play in delivering success.
• Collaborate with team members from account, creative, research & analytics, media along with other strategists to generate impactful ideas and integrated creative approaches that support business goals and objectives.
• Participate and play an integral role in brand workshops and brainstorms, internally and externally, to align thinking on brand opportunities and aspirations, and uncover meaningful insights that drive strategy development
• Create foundational brand strategy elements for corporate brands such as positioning platforms, brand architectures and creative briefs for both consumer and professional audiences across healthcare.
• Present internally and to clients your thinking and ideas through impactful presentations.
• Support the internal and external teams to ensure brand strategy is consistently considered and pulled through in execution and activation.

Knowledge

• Brand Strategy – knowledge of brand strategy fundamentals and the role brand strategy plays across client business and the agency.
• Research – understand research and analytics methodologies, their use cases, and the inputs and outputs of a successful research plan and approach
• Measurement – knowledge of measurement approaches and KPIs utilized in marketing programs and campaigns.
• BONUS (not mandatory): Understanding of the health ecosystem outside of marketing and communications such as market access, investor relations, corporate reputation, etc.

Critical Skills

• High collaboration IQ internally with creative, strategy and analytics partners.
• High client EQ – understanding how to make your case through a compelling and consultative approach adapted to the style of the client.
• Storytelling and understanding the art of the presenting.

Experience

• 3+ years of brand strategy experience within an agency
• Experience developing branding and creative elements (i.e., creative briefs, positioning, brand storytelling/narrative, brand architecture, etc.).
• BONUS and Major Plus: Healthcare/pharmaceutical/biotech experience.

W2O Group offers a comprehensive benefit program and perks, including flexible PTO, expanded paid leave for new parents and a Your 4th Trimester™ program that helps new parents transition back to work, and a five-week sabbatical program.  Other perks include Income Protection, Retirement plans/401(k) match, and cell phone savings plans.  Learn more about our great benefits and perks at: http://www.w2ogroup.com/

W2O Group is an Equal Opportunity Employer. We foster an environment that embraces diversity. We are stronger with a wider range of opinions, strengths, and backgrounds to achieve our goals.