Senior Manager, Conversion Rate Optimization
ABOUT THIS POSITION
A technically savvy, data-driven marketer with experience in growth techniques, testing structure and using marketing technologies. Passionate and relentlessly focused on conversion optimization for scalable revenue growth with a track record of consistently exceeding goals and managing a team. This role will help drive many key top of funnel and mid-funnel CRO initiatives, including executing conversion strategies, A/B testing and improvements to meet and exceed business revenue goals.
ABOUT ACEABLE
Aceable is a mobile education platform focused on creating affordable, engaging, and convenient online courses available across all mobile devices. Built by former teachers, NASA engineers, and those passionate about education, the Austin-based team is obsessed with helping people reach life goals and milestones through online certification.
After launching its first mobile app to provide accredited driver's ed courses, Aceable expanded into real estate education and is quickly becoming one of the leading online real estate schools in the U.S. To date, the Aceable team adds hundreds of thousands of students per month, and touts more than 20 million students served. We're only getting started, and we need your help to get us to our vision of millions of students per month.
Aceable has been awarded as one of the Best Places to Work in Austin for multiple years running by numerous entities, such as the Austin Business Journal, BuiltInAustin, and EqualOcean. We actively work to foster a creative, collaborative, and diverse culture whose overall mission is to impact as many student-lives as possible.
ABOUT YOUR NEW TEAM
The Aceable Marketing Team is a talented group of digital and performance marketers with expertise in search, revenue optimization, marketing analytics, and product marketing. We are data-driven, collaborative, and love being a major contributor to the growth of Aceable. We live by our Aceable core values, and are a positive, humble, and supportive team.
WHAT YOU’LL DO
- Manage a team of cross functional assets including UX, Dev/Engineering, Marketing and BI as they execute various concurrent and ongoing CRO projects across the core Aceable websites
- Launch A/B tests with strong hypotheses to significantly increase conversion rate and engagement metrics
- Create and manage site optimization initiatives and priorities across several verticals and product line
- Hypothesize, prioritize, design and build. You’ll own the on-page testing process for the marketing team
- Analyze data, heat maps, recordings, and qualitative data to guide all decision making.
- Work quickly but with confidence to generate conversion wins
- Coordinate projects across multiple teams and verticals
WHAT YOU’LL NEED
- 2+ years of experience as a Manager leading performance reviews and career growth
- 5+ years of professional experience in web design and/or AB testing
- Proven experience in driving significant revenue gains through better UX, design, copy
- Expert problem solver, strong judgement, and deep understanding of consumer behavior
- Power user of AB testing platforms such as Optimizely, Visual Web Optimizer, or Google Optimize
- 3+ years hands on web analytics experience, and strong understanding of statistics, statistical significance, power, etc.
- Strong communication skills
- Expert level HTML, CSS, JQuery
- Ability to self-prioritize work given many competing priorities. Strong ability to prioritize highest value tests
BONUS POINTS
- CRO experience on a direct to consumer business with a track record of delivering in a fast paced environment
ACEABLE PERKS
- Join one of Austin's Best Places to Work in 2021
- Competitive pay and benefits
- Generous time off programs
- Flexible work schedule
- Passionate, high-achieving teammates excited to help you succeed and learn
- Our own space on the top floor of a downtown building
- A team meal every week
- Fully stocked drink fridges and snacks + cold brew coffee on tap
- Company events & activities (Holiday events, happy hours, quarterly volunteering)
- Free parking spot downtown in our garage 24/7 or a monthly transportation stipend
- Education stipend ($500/year/employee)
- Free Roadside Assistance subscription
- NOTE: Our team is currently remote due to Covid-19 and we have some awesome virtual perks that come with it (trivia, karaoke, bingo, happy hours, lunch & learns, and more)
At Aceable we celebrate and support all differences. Aceable is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital, disability, and veteran status.