Customer Enablement Marketer
HomeAway, based in Austin, Texas, is the world leader in vacation rentals with more than 2 million unique places to stay in 190 countries, and is a part of the Expedia, Inc. family of brands. HomeAway offers an extensive selection of vacation rental homes that provide travelers with memorable experiences and benefits, especially more room to relax, for less than the cost of traditional hotel accommodations. The company also makes it easy for vacation rental owners and property managers to advertise their properties and manage bookings online.
At HomeAway, we take customer feedback seriously and are always looking for ways to improve our messaging and offerings to our partners which is why we’re seeking a product marketing manager of customer enablement, to deliver consistent messaging that resonates to our end users. This role requires a self-motivated, flexible teammate who is always seeking to improve our messaging, programs and contribute in any way possible to the success of the partner success team, our customers and our global initiatives.
You will be a part of the global marketing organization and collaborate and coordinate across multiple teams. The role is designed for someone to spend most of their day with our front line partner solutions teams to drive excitement, awareness and adoption of our product solutions and business metrics.
Messaging Improvement: HomeAway is always testing and learning - we do this with products, A/B tests, messages and more. You will be critical to supplying the front line teams with multiple messages to test. This role will not only test ongoing optimization programs but will develop and facilitate and process to get messaging feedback through our front line teams to inform important product launches and marketing campaigns.
Product Expertise: Become a knowledge expert on our portfolio of product and solutions. You will create assets and media to continually equip the partner success reps with timely education and supporting content. You will observe, educate, and improve our front line messaging to ensure our front line teams have what they need to help our customers succeed.
Customer feedback tracking and feedback loop development: The most frequent source of customer feedback is phone calls into our customer service and sales teams. This person will be an instrumental, unofficial member of these teams, engaging with these teams and interacting with key leaders with the intent of developing messages intended to influence training, employee understanding and customer performance. You’ll also champion top customer feedback and confusion points throughout the rest of the organization.
Program effectiveness, measurement and improvement: The partner success team helps the business grow and drive many of our business metrics. In this role, you’ll own the programs, prioritization and measurement of these unique programs.
Services launch strategies: become an expert on the partner success teams, the programs and processes, developing messaging and test plans to empower these groups to improve product adoption and HomeAway’s revenue targets.
- Bachelor’s degree required, MBA preferred
- At least 5 years of sales enablement experience highly desired
- At least 5 years of marketing and writing customer messaging
- Excellent written and verbal communication skills required
- Strong listening and problem-solving skills
- Flexibility and agility to work effectively within a dynamic role and dynamic company
- Experience marketing
Benefits & Perks:
- Competitive health and insurance benefits.
- Competitive salary.
- Annual target bonus or commission.
- Paid vacation and sick time.
- Vacation rental on a yearly basis (taxable benefit).
- Employee Stock Purchase Program.
- Free snacks and beverages.
- Frequent company update talks with our leadership team.
- Free listing on HomeAway.com.
- Electronic, adjustable stand-up desk.
- Discounted Metro & Rail pass.
- Casual dress.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.