Director, Competitive Strategy at BigCommerce

| Austin | Remote
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BigCommerce’s mission is to help merchants sell more at every stage of growth, from small startups, to mid-market businesses to large enterprises. We focus on being the best ecommerce platform so our customers can focus on what matters most: growing their businesses.

We are equally passionate about growing our employee’s careers and providing them an incredible experience as we rapidly expand across the globe. We are proud to have been recognized numerous times for our product and workplace culture. We empower our people and customers to build, innovate and grow, so together we can redefine the ecommerce industry.

BigCommerce is looking for an outstanding competitive strategy professional who will focus on understanding market trends and analyzing the competitive landscape to improve BigCommerce’s go-to-market strategy, advise our product roadmap and enable sales with the latest “how to win” messaging. As Director, Competitive Strategy, you will be an integral cross-functional partner to leadership, product, business, and corporate development, sales, and marketing. You’ll use your technical experience and savvy to evangelize and speak at industry events, conferences and to brief industry analysts. You will build processes to supervise the competitive landscape to provide regular strategic and useful insights to internal collaborators. You’ll bring your personal real-world experience in evaluating and/or implementing ecommerce platforms to drive improvements in our product roadmap and M&A strategy. In this role, you will positively influence the trajectory of an ecommerce industry leader by leading the competitive insights, strategy, and messaging.

Reporting to the VP, Product Marketing, our preferable candidate is someone with hands-on ecommerce experience, ideally coming from a digital commerce agency. In addition to experience with the BigCommerce platform, you have a strong familiarity with multiple SaaS and Headless commerce platforms (e.g., Magento, Salesforce, Shopify, commercetools, etc.) and how they position/compete/serve different types of merchant segments and use cases. We value a depth of personal experience observing different platforms and how they compete in sales, implement to varying degrees of success, and ultimately meet or fall short of merchant expectations. The ability to draw valuable insights and form impactful recommendations based on those experiences is essential to success in this role as you will use your technical background to identify portfolio gaps and synthesize key insights for product management and executive leadership on relevant technology advancements made by competitors. Ultimately, you possess a strong technical acuity in order to evaluate real product capabilities, and not just messaging to best advise our go-to-market strategy, segments and use cases. Strong candidates must possess technical competence in order to evaluate real product capabilities, and not just messaging.

What You’ll Do
  • Use your competitive SaaS and Headless ecommerce platform experience to curate and iterate on competitive feature gaps which advise P&E on roadmap needs and Business & Corporate Development on potential M&A opportunities.
  • You’ll combine your hands-on experience with competitive research and analysis to build winning competitive strategies for marketing and sales.
  • Complete research through different channels including agency partners, direct conversations with merchants, industry analysts, and publicly available information, to deliver useful competitive updates and recommendations to continuously improve our ecommerce leadership.
  • You’ll use your real-world understanding of ecommerce technology trends product capabilities to find opportunities that will differentiate and influence successful go-to-market plans, industry segments targeting, use cases, and overall product strategies.
  • Under your leadership, you will champion and position BigCommerce as a “Leader” in industry analyst reports for Digital Commerce such as the Gartner Magic Quadrant, Forrester Wave and IDC Marketscape etc.
  • You’ll use your compelling speaking skills combined with your ecommerce industry and product knowledge to evangelize “Why BigCommerce” at technology, industry, and partner events.
  • You’ll share your competitive strategy knowledge and recommendations to help assist sales win in competitive situations and close opportunities.
  • You’ll use your experience build and cultivate an award winning competitive strategy and intelligence program including competitive briefs, quarterly “competitive” points-of-view (POVs), product matrices, battle cards and content for different audiences (product teams, sales, pre-sales, marketing, executive team, partners) with the appropriate level of details.
You Have/Are:
  • 8+ years of experience in ecommerce platform evaluations, recommendations, and/or implementation within an ecommerce agency or vendor.
  • Additional experience valued: competitive intelligence, management consulting, research, product management, product marketing, or sales engineering.
  • A deep love of commerce technology, ecommerce, and retail, and a strong competitive ethos to earn customer opportunities and success.
  • You know how to investigate competitive capabilities and uncover competitive strategies and messaging and pricing, and how to use it to influence sales, marketing, and product roadmaps.
  • Skilled in distilling down myriad sources of information, extracting key findings, and providing internal customers with “So What”- “Now What” context and strategic recommendations.
  • Skilled diplomat with organizational savvy, extensive C-level interaction, and ability to adapt communications to a wide variety of audiences.
  • A self-starter mentality who possesses critical thinking capabilities, intellectual curiosity, and creative problem-solving skills.
  • Demonstrated success in public speaking on a variety of ecommerce technologies.
  • Outstanding ability to be collaborative in a highly matrixed environment, influence without authority, stand out as a successful, objective, and strategic thought partner.
  • Excellent written, verbal, and interpersonal communication skills with a proven track record to synthesize large amounts of data and content into thoughtful, useful insights and strategies.
  • Strong project management and organizational skills.
Diversity, Equity & Inclusion at BigCommerce
Our employees make the difference. At BigCommerce, we believe that celebrating the unique histories, perspectives and abilities of every employee makes a difference for our company, our customers and our community. We are an equal opportunity employer and the inclusive atmosphere we build together will make room for every person to contribute, grow and thrive.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the interview process, to perform essential job functions and to receive other benefits and privileges of employment. If you need an accommodation in order to interview at BigCommerce, please let us know during any of your interactions with our recruiting team.

Learn more about the BigCommerce team, culture and benefits at

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PHPLanguages
    • PythonLanguages
    • RubyLanguages
    • ScalaLanguages
    • SqlLanguages
    • SwiftLanguages
    • TypeScriptLanguages
    • ElixirLanguages
    • ErlangLanguages
    • Objective -CLanguages
    • ScalaLanguages
    • GoLanguages
    • jQueryLibraries
    • jQuery UILibraries
    • ReactLibraries
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    • AjaxLibraries
    • AngularJSFrameworks
    • Backbone.jsFrameworks
    • CircleCIFrameworks
    • HadoopFrameworks
    • LaravelFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • SpringFrameworks
    • Vue.jsFrameworks
    • Google CloudFrameworks
    • jQueryFrameworks
    • Next.jsFrameworks
    • SeleniumFrameworks
    • JenkinsFrameworks
    • ScalatestFrameworks
    • MockitoFrameworks
    • CassandraDatabases
    • HBaseDatabases
    • HiveDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • RedisDatabases
    • SnowflakeDatabases
    • RedshiftDatabases
    • Google AnalyticsAnalytics
    • PhotoshopDesign
    • SketchDesign
    • Adobe Creative SuiteDesign
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • WordpressCMS
    • SalesforceCRM
    • MailChimpEmail
    • MarketoLead Gen


Our HQ is set amongst trees and nature trails in the beautiful hills of Austin. We also have a location downtown at 211 E 7th St Suite 500, 78701.

What are BigCommerce Perks + Benefits

BigCommerce Benefits Overview

We empower our employees to think big and do great work by offering a positive work environment and outstanding benefits.

For your health: We offer multiple national medical insurance plans including PPO and HDHP options. We also offer a PPO dental plan and vision insurance.

For your wealth: We offer a 401(k) retirement plan, a Health Savings Account (HSA), a Healthcare Flexible Spending Account (FSA), and a Dependent Care Flexible Spending Account (DCRA) as pre-tax benefits. We also offer company paid life insurance up to 3 times your annual salary, as well as company paid short-term & long-term disability insurance.

For your resilient self: We care about your wellbeing in addition to your health and wealth. To assist with that, we offer paid vacation leave (15 days PTO for hourly employees and open vacation for our salary employees). All employees receive paid sick leave, paid volunteer time, and a paid wellness day. We have multiple family benefits for caregivers including paid parental leave, newborn child sick leave, adoption assistance, and a flexible return to work policy. We also offer educational reimbursements, a free BigCommerce ecommerce store, and an Employee Assistance Program.

Last, but definitely not least, we like to enjoy ourselves at work. We have company-sponsored employee programs including Employee Resource Groups, culture clubs, even virtual events.

Volunteer in local community
We encourage our employees to give back to our local communities through volunteer work. BigCommerce provides two paid Charity/Volunteering Leave days per calendar year to all permanent employees.
Partners with Nonprofits
Each year, the BC family partners with Partnerships for Children to help kids in the Austin area who have been taken from their homes and are living in protective custody during the holidays.
Friends outside of work
Eat lunch together
Intracompany committees
We empower employees to define our culture in the areas of Wellness, Community/Volunteering and Team Building through our BigCommerce Employee Resource Groups (ERGs).
Daily sync
Open door policy
Open office floor plan
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Diversity Employee Resource Groups
BEmpowered for women, non-binary people, and allies; BProud for LGBTQ+ and allies; B-United for Veterans and allies; BCinColor for people of color and allies; BigFamily for caregivers and alli
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
National United HealthCare PPO & HDHP plan options with deductibles as low as $500, coverage up to 100% for in-network services and low monthly premiums
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Team workouts
Mental Health Benefits
Retirement & Stock Options Benefits
Company Equity
BigCommerce offers equity to employees through a number of different occasions, including an annual equity performance review period.
Child Care & Parental Leave Benefits
Child Care Benefits
Subsidized placement services for child care.
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Adoption Assistance
Return-to-work program post parental leave
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
Unlimited vacation policy for salaried team members and generous accrued time off policy for non-exempt team members.
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
We offer employees parking in a garage on the property.
Fitness Subsidies
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
BigCommerce offers a variety of opportunities for learning and development from training sessions and workshops, to different conferences to attend.
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Career mentorship is available.
Continuing Education stipend
Online course subscriptions available
Customized development tracks

Additional Perks + Benefits

We empower our employees to define culture in the areas of wellness & fitness, community & volunteerism, and team building through local culture clubs that help our employees connect. Our Employee Resource Groups (ERGs) support our diverse workforce through supportive, inclusive networks that help develop awareness and respect across the company. We sustain our culture by understanding what drives our employees' engagement, measuring that engagement, and implementing initiatives to continue to make BigCommerce an even better place to work.

We empower our employees to define culture in the areas of wellness & fitness, community & volunteerism, and team building through local culture clubs to help our employees connect. Our Employee Resource Groups (ERGs) support our diverse workforce through supportive, inclusive networks that help develop awareness and respect across the company. Additionally, we use programs to support our learning culture including our Learning Through Sharing Program, Lightning Talks, Lunch and Learns, Book Clubs, and guest speakers. We sustain our culture by understanding what drives our employees' engagement, measuring that engagement, and implementing initiatives to continue to make BigCommerce an even better place to work

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