General Manager, Europe (Home-based, remote) at AdAction Interactive

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At AdAction Interactive, you’ll be working with an innovative group of performance marketers in the ever changing AdTech industry. Our goal is to drive quality traffic at scale for our clients with a primary focus of driving real value for our end consumers. At the heart of everything that drives AdAction are the people who work here and strive to make an impact on the success of the business. Our people love working at AdAction because they’re challenged by unique and difficult problems in a nimble startup environment that’s backed by years of success in performance marketing. 


AdAction Interactive is seeking a talented and experienced Head of Business Development to lead our efforts in expanding our business and presence in Europe with future expansion across EMEA. A key partner to the CEO and VP of Business Development, this role is responsible for driving our regional revenue by identifying and pursuing strategic opportunities and selling a variety of benchmark services and offerings. As the leader of the team, you will build new relationships, grow existing relationships and execute deals to ensure that AdAction’s goals in the market are met.
This is a complex and multi-faceted role with a high degree of involvement across agency clients and functions. You will work cross-functionally with the team in the United States and source and develop new talent as the business in Europe first, and EMEA second, grows. The successful candidate is a proven revenue driving leader with a maniacal focus on outcomes and impact and will ensure we deliver on the total regional revenue forecast working closely with operations and leveraging our new and existing customer relationships.

  • Define and drive the business strategy to fiercely compete and succeed in the European region.
  • Drive our client acquisition strategy and negotiate deals end-to-end.
  • Develop and deliver against an annual business plan.
  • Prospect and close relationships with key target clients.
  • Monitor the revenue pipeline and leads, adjusting as necessary to create sustainable growth.
  • Build a team and resources necessary to expand AdAction’s international presence and meet client demand.
  • Establish both short-term results and long-term strategy, including revenue forecasting for the region.
  • Develop and scale best practices across the region in sales, marketing and operational topics.
  • Create playbooks and pitch materials to empower local teams to efficiently scale partnerships across the region.
  • Monitor the strategies and processes across the revenue cycle from customer acquisition to engagement to success.
  • Partner with business to develop and implement robust sales management processes – pipeline, account planning, and proposals.
  • Collaborate with Operations, Marketing, Finance and Product to ensure successful development and execution of partnerships.
  • Drive a “lean startup” style environment of constant experimentation and learning.


  • 7+ years of experience as a Business Development or Account Management leader or a similarly relevant role required.
  • Proven results with new business generation within the UK and the wider region of EMEA.
  • Bachelor’s degree required; MBA preferred.
  • A demonstrated execution mindset and a record of success holding people accountable required.
  • Experience in developing and managing a new business strategy, and a commitment to drive and win new business is essential.
  • Proven track record of building and managing high performance teams from the group up. 
  • Strong operator with a knack for setting up robust processes, driving efficiency and coaching operational teams.
  • Proven deal maker and strategic thinker with an ability to execute in an evolving, ambiguous, and fast-paced environment.
  • Analytical and data-driven decision making mentality.
  • Ability to create a healthy organizational culture required.
  • Excellent interpersonal communication skills a must. 
  • A team player who inspires others around you, leading by example and going above and beyond for the good of the team.
  • Reliable, consistent and trustworthy.
  • Experience in Mobile, MarTech, and/or AdTech business development preferred.

**This is a fully remote, home-based position.**
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Technology we use

  • Engineering
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We are in SW Austin, only 15 minutes from the best restaurants and bars on Rainey Street.

An Insider's view of AdAction Interactive

What’s the vibe like in the office?

We have games in the office which offer a fun breather throughout the day. A lot of team members eat lunch together and our kitchen area is a great place to catch up. It's cool to see what everyone is doing for the weekend, what concerts they might be going to, new restaurants they're checking out, or what shows everyone is watching.


Director, Performance Network

How does the company support your career growth?

My career growth is supported by the people at AdAction. When I take on a new task, they're patient with me while I learn the ropes, ask questions or help me come up with a game plan. It makes it easy for me to want to take on new tasks, no matter how challenging. Every new task contributes to my growth and makes me excited to tackle what's next.


Media Strategist

What's something quirky about your company?

I'd say how close-knit we are. We have these fun, silly Google Docs of things like best wings in the city, best movies of all time, memes and GIFs we make of each other, and even have a "Burn Book" where we enter hilarious reactions to common mishaps. We hustle hard at work, but it's great to be able to share a good laugh with your teammates often


Developer Relations Manager

What are AdAction Interactive Perks + Benefits

Volunteer in local community
Friends outside of work
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
AdAction's Flexible Spending Account helps employees cover out-of-pocket medical expenses with pre-tax contributions of up to $2,650 annually. Employees may rollover up to $500 each year.
Disability Insurance
AdAction pays 100% of premiums for Short-Term Disability, which covers up to 60% of an employees salary for up to 11 weeks.
Dental Benefits
AdAction covers 50% of employee and spouse/dependent premiums for dental coverage.
Vision Benefits
AdAction's vision insurance plan provides 100% of premiums covered by the company.
Health Insurance Benefits
AdAction's health insurance plan with UHC covers 70% of premiums for employees and their families. Employees are given two plan options to best fit their needs, both of which have low copays.
Retirement & Stock Options Benefits
401(K) Matching
AdAction's 401(k) retirement plan matches 100% of an employee's contribution up to 6% of their annual base salary beginning on day one.
Child Care & Parental Leave Benefits
Child Care Benefits
AdAction offers a Dependent Care FSA to help families cover childcare-related expenses with pre-tax contributions of up to $5000 annually. This helps cover expenses like daycare and summer camps.
Generous Parental Leave
AdAction offers up to three weeks of paid parental leave for all new parents, which can be used in tandem with our PTO and short-term disability benefits.
Flexible Work Schedule
Every employee is given a second monitor for their home on day one of employment, so no matter when or where they choose to work, they have all of the resources they need.
Vacation & Time Off Benefits
Generous PTO
Employees are eligible for up to 4 weeks of PTO annually. Coupled with our flexible work from home policy, employees are able to really take the time off they need to do whatever they please.
Paid Holidays
All employees are granted paid time off to observe all major holidays.
Perks & Discounts
Casual Dress
Come as you are! At AdAction, we want our employees to be comfortable and happy while they're working. We care about the work you're doing, not if you're wearing jeans, a t-shirt and flip flops.
Company Outings
AdAction really values team outings, so we have a minimum of one unique outing each month! That's on top of happy hours, volunteer events, holiday parties and our annual all-inclusive staff retreat.
Game Room
Stocked Kitchen
AdAction has a fully-stocked kitchen with unlimited granola bars, snacks, fruit, coffee, and LaCroix! We also have some essential lunch items like PB&J for days employees are in a pinch for a meal.
Some Meals Provided
AdAction provides a weekly breakfast spread on Thursdays and a catered lunch from our favorite spots around town every Friday.
Happy Hours
Whether welcoming a new employee or taking advantage of some nice weather, AdAction loves to get together for some apps and cold brews!
No need to worry about where to park at AdAction! We have a parking lot which is completely free and just minutes from 290, 71, and Mopac.
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Promote from within
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