Senior Director, Brand

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WHO WE ARE

Restore Hyper Wellness is the leading retail provider of proactive wellness services. We are on a mission to make Hyper Wellness® widely accessible and affordable, so our guests can feel better and do more of what they love. Restore has won several awards for its culture, growth and customer experience, including:

  • Best Workplace in Health Care and Biopharma // Great Place to Work and Fortune
  • Best Workplace in Texas // Great Place to Work
  • Fastest Growing Private Company in Texas // Inc. 5000
  • Best in Business – Wellness Services // Inc.
  • Fastest Growing Company // American Business Awards
  • Company of the Year in Health Products and Services // American Business Awards
  • Company of the Year in Achievement in Sales or Revenue Generation // American Business Awards

WHO YOU ARE

If you embrace creative challenges, thrive in fast-paced environments and love bringing order from chaos, then Restore is looking for you!

Restore is looking for a Senior Director, Brand to drive business impact by leading Restore’s brand communications across touchpoints. Reporting to Restore’s Chief Marketing Officer, the Senior Director, Brand will lead creative, content, campaigns and activations that elevate Restore’s cultural visibility and relevance. You will be a strategic and creative thought leader that partners and collaborates with stakeholders across the organization to achieve Restore’s growth plans.

YOUR DAY-TO-DAY

  • Be the strategic filter for the brand. Ensure all marketing communications are grounded in the brand positioning, messaging, voice and visual style
  • Lead the brand architecture. Define positioning, messaging, pricing and packaging for products/modalities, rationalizing how they fit into Restore’s portfolio and customer experience
  • Own the brand guidelines. Maintain an organization-wide set of brand guidelines, regularly orienting new colleagues and franchisees to these guidelines, and implementing efficient brand governance processes
  • Drive brand strategy and experience. Develop campaigns, influencer partnerships, endorsements, events and activations that elevate Restore’s brand and delivers it to consumers across touchpoints
  • Build a world-class internal creative agency. Drive concepting and execution of campaigns, initiatives and creative work that delivers business impact and WOW-factor. Lead, develop, and inspire an internal team of high-performing creatives
  • Build a world-class brand-as-publisher operation. Lead the development of Restore’s content marketing strategy, including its Hyper Wellness lifestyle publication and multimedia content (podcast, video series, etc.)
  • Manage vendors and partners. Manage external contractors and freelance teams against a variety of projects to support the creative agency and content operation
  • Plan national marketing calendar. Plan and lead the execution of Restore’s national marketing calendar, including monthly promotions
  • Deliver go-to-market plans. Plan and spearhead the execution of high-impact go-to-market plans for corporate campaigns, including new product/modality launches
  • Develop and champion consumer insights. Develop ongoing consumer and market research program to ensure Restore is ahead of trends and maximizes its relevance and value proposition

YOUR EXPERIENCE

  • Minimum 12+ years experience of relevant creative and brand experience
  • Minimum 8+ years experience in leading, developing, and inspiring high-performing creative teams
  • Demonstrable portfolio of high-impact brand creative and campaign work
  • Success influencing and managing stakeholders across the organization to get alignment on initiatives and execute work on time and budget
  • Experience pitching and communicating creative work and its connection to the business to C-level executives

Compensation / Benefits:

  • Competitive salary
  • Insurance Benefits
  • 401k with up to 4% match
  • Flexible Fitness Reimbursement
  • Employee Assistant Program
  • Flexible work schedule
  • Access to complementary services
  • Vacation days
  • Access to complimentary and discounted in-store services 


Who We Are: 
Restore Hyper Wellness + Cryotherapy is the leading retail provider of alternative health and wellness modalities in the United States. Our goal is to make Hyper Wellness® widely accessible, affordable, and fun. This means helping people from all walks of life feel better and perform at a higher level so they can do more of what they love in life. Inc. 5000 ranked Restore as the #113 Fastest Growing Company in America, the #17 Fastest Growing Company in Texas, and the #1 Hottest Franchise in America.

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Austin Cryo Ventures LLC d.b.a Restore Hyper Wellness provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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Location

Restore Hyper Wellness' headquarters is located in Penn Field in South Austin off of Congress + Ben White.

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