Senior Director, SEM
Realtor.com is looking for a Senior Director of SEM to build our in house practice from scratch. This is an amazing opportunity to build a team and drive meaningful impact to a major US brand. We are looking for candidates with a proven track record in scaled optimization problems. The best candidates are strong collaborators, who know how to get things done through others, as well as through their direct teams.
Responsibilities
- Define all aspects of SEM strategy, from campaign structure to product priorities.
- Develop a team of technical marketers, who can both apply best practices within partner UIs, as well as pull and manipulate data at scale.
- Develop customer-centric SEM campaigns that align user queries to well crafted, brand-aligned ad copy, and landing pages that help to solve customer problems and pain points.
- Work with counterparts in Product to develop landing page experiences improve the experience for our customers.
- Work with data science counterparts to improve the customer experience both on search engines and on landing pages, through smart utilization of machine learning.
- Lead your team to build proof of concept products, then work with operations and engineering teams to bring these products to life.
- Work with analytics to continually improve measurement of the effectiveness of our campaigns.
Qualifications
- 10+ years experience in SEM and/or in scaled optimization problems, such as pricing, media optimization, etc.
- Educational background in engineering, math, or economics preferred.
- Experience using SQL, Python, or R to solve problems and manipulate data at scale and leading team members who do the same.
- 8+ years experience managing and building high performing teams who work closely with engineers and data scientists.
- Experience managing teams using agile or agile for business.
- Strategic and consumer centric thinker that loves to solve customer problems.
- Data driven and analytical at your core.
About realtor.com
At realtor.com®, we believe that everyone deserves a home of their own. We’re a community of nearly 2,000 employees who work hard to ensure that from the moment someone starts dreaming about a new home, to the moment they walk in the door and beyond, we’re there to lend a helping hand. Every month, over 85 million people trust us with their journey home by visiting our site and mobile apps, and we’d love to have you join our team to help.
We’ve got great offices in the U.S. and Canada with lots of sweet jobs to choose from, so we’re hoping you’ll join us on our journey to make buying, selling, renting, and living in homes easier and more rewarding for everyone.
Let’s make a difference, together. For Real.