Sr. Account Based Field Marketing Manager (East Coast) at ThousandEyes (part of Cisco)

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Who We Are
 
The name ThousandEyes was born from two big ideas: the power to see things not ordinarily possible and the ability to collect insights from a multitude of vantage points. As organizations rely more on cloud services and the Internet, the network has become a black box they can't understand. Our Internet and cloud intelligence platform delivers the only collectively powered view of the Internet, cloud and SaaS platforms, helping enterprises and service providers work together to identify problems before it impacts revenue, damages brand reputation, or halts employee productivity.
 
In August 2020, Cisco Systems completed the acquisition of ThousandEyes, which now forms the ThousandEyes Business Unit within Cisco’s Enterprise Network Services Business Group and is a foundational component of Cisco’s growing Observability business.
 
What you’ll do
 
The Senior Account Based Field Marketing Manager will be responsible for leading the development, implementation, execution and measurement of highly targeted marketing programs against a defined subset of target accounts. This role will work in close partnership with Sales and Channels to gather account intelligence and account prioritization, and to build targeted messaging in large or key accounts to support specific sales objectives.
 
Through an in-depth understanding of account based marketing principles, you’ll help to communicate the ThousandEyes value proposition to target account audiences across the North America East region. The ideal candidate will have a proven track record in building and managing highly targeted marketing programs and (live and virtual) events, taking an analytical approach to developing account specific marketing plans and engaging with sales leadership and team members, as well as regional strategic partners.
 
The ideal candidate has excellent planning and communications skills and 7 to 10 years of enterprise B2B marketing experience in a SaaS organization, technology company, or start-up environment, with relevant ABM experience a significant plus. This role reports to the Director, Account Based Field Marketing. 
 
Responsibilities include: 
  • Plan and execute on Account Based Marketing programs for a defined target account list
  • Partner with East Enterprise Sales to drive account and target audience specific marketing planning aligned to key account sales strategies and objectives; align to regional partners
  • Collaborate with content, creative, digital, web & corporate events teams to create & deliver strategic communications, assets & programs that drive engagement; Partner with external agencies as appropriate
  • Regularly produce reports on success of campaigns and programs across platforms
  • Coordinate with global marketers to synergize programs & create efficiencies to drive scale
  • Use learnings from regional ABM programs to input to best practice development 
 Desired skills:
  • 7-10 years of enterprise B2B with experience in multiple marketing disciplines including demand generation/field marketing with proven account based skills 
  • Capable of executing ABM programs independently across digital display, social, email, direct,  and sales plays designed to advance account engagement
  • Hands-on experience with managing events (virtual or in-person) with a deep understanding of event planning from strategy to execution
  • Work closely with regional sales leaders to develop quarterly campaigns tailored to the immediate needs of local markets and their target accounts
  • Partner with focus channel partners to align marketing efforts to named account strategies
  • Experience meeting pipeline goals for new logos, acceleration and customer initiatives
  • Buyer and customer focused execution: an ability to understand buyer needs and develop appropriate messaging and tactics to support account and buyer objectives
  • Use of data and insights: ability to interpret data in order to develop and share account based insights to guide messaging and strategy 
  • Goal focused planning and insight: skilled at defining and managing marketing goals (and mapping tactical delivery) to align with sales objectives
  • Collaborative team player who excels when working in cross-functional, high-growth environments
  • Ability to work closely with a distributed sales team and geographically dispersed marketing teams and disciplines
  • Vertical marketing experience in financial services, healthcare, and technology desired 
  • Strong written and verbal skills
  • Proficient in Engagio, Demandbase, Salesforce, Marketo, and Sendoso with ability to learn new software quickly
We Are Cisco
#WeAreCisco, where each person is unique, but we bring our talents to work as a team and make a difference. Here’s how we do it.
We embrace digital, and help our customers implement change in their digital businesses. Some may think we’re “old” (30 years strong!) and only about hardware, but we’re also a software company. And a security company. An AI/Machine Learning company. We even invented an intuitive network that adapts, predicts, learns and protects. No other company can do what we do – you can’t put us in a box!
But “Digital Transformation” is an empty buzz phrase without a culture that allows for innovation, creativity, and yes, even failure (if you learn from it.)
Day to day, we focus on the give and take. We give our best, we give our egos a break and we give of ourselves (because giving back is built into our DNA.) We take accountability, we take bold steps, and we take difference to heart. Because without diversity of thought and a commitment to equality for all, there is no moving forward.
So, you have colorful hair? Don’t care. Tattoos? Show off your ink. Like polka dots? That’s cool
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Technology we use

  • Engineering
    • C++Languages
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • SqlLanguages
    • ReactLibraries
    • VueLibraries
    • SpringFrameworks
    • TerraformFrameworks
    • KubernetesFrameworks
    • MongoDBDatabases
    • MySQLDatabases
    • RedisDatabases

Location

ThousandEyes is in the heart of Austin. Located downtown, we are next to great coffee shops, restaurants, and entertainment.

An Insider's view of ThousandEyes (part of Cisco)

What are some social events your company does?

At ThousandEyes we celebrate our employees each month with many different events that have ranged from birthday celebrations to a Halloween costume contest and a field day at Zilker Park. Our goal is to create an environment where we are celebrating our entire team!

Christie

Workplace Services Manager

How does the company support your career growth?

ThousandEyes truly values its employees and that was clear to me from day one. I always thought that transitioning out of sales would be impossible without an MBA, however the opportunity was afforded to me at ThousandEyes.

Charles

Customer Success Manager

How do your team's ideas influence the company's direction?

One of our Sales DNA principles is "no limits". We demonstrate exponential thinking, we dream big, inspire our peers and act as the spark for change. I would say this is a common theme / trait across the tribe.

Luvlynn

VP, Inside Sales

How would you describe the company’s work-life balance?

I believe ThousandEyes overall culture drives a positive work/life balance. Wellness is a DNA principle of ours, and it is truly taken to heart in all sense of the word. Top down, taking time away from work to spend quality time with family and/or doing what you love is encouraged and celebrated.

Doug

Account Management Director

What are ThousandEyes (part of Cisco) Perks + Benefits

Culture
Volunteer in local community
ThousandEyes participates in local philanthropy events, and partners with several different local organizations.
Partners with Nonprofits
Friends outside of work
Eat lunch together
Open door policy
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Employee Stock Purchase Plan
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Adoption Assistance
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Perks & Discounts
Casual Dress
Free Daily Meals
Stocked Kitchen
Happy Hours
Professional Development Benefits
Job Training & Conferences
Promote from within

Additional Perks + Benefits

Excellent medical, dental, vision and life insurance. Gym discounts, wellness, financial wellness, and other amazing programs. Catered breakfast and lunch with allergy friendly options (when we are in the office)!

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