Q2 is looking for a Senior Website Administrator with an expert knowledge of web development, testing, SEO, conversion optimization, and analytics to join our marketing team. We are looking for someone who would be comfortable managing multiple sites in a rapidly growing environment by providing recommendations on programming direction and utilization of our sites. We are looking for a forward thinker that keeps up with skills and trends within the industry. Q2’s Sr. Web Administrator optimally would be able to think creatively while still being analytical, detail-oriented, able to work under tight deadlines, and effectively work in a collaborative environment to help drive business results. You will help drive the future of the Q2 web experience by being a key member of our Marketing Operations team.

RESPONSIBILITIES:

• Manage the website and related technologies such as the integrated Marketo marketing automation platform
• Understand and manage key performance metrics for the site and associated platforms/tools
• Optimize the website for lead generation including driving SEO and conversion optimization
• Manage the Web Analytics platform and create/distribute regular reporting on site performance, lead management metrics and other key metrics
• Integrate with stakeholders to translate business requirements into user-centric designs and facilitate the development and rollout of new web content, experiences, features, and tools 
• Collaborate with cross-functional teams, including marketing, sales, customer support, and information technology to deliver end-to-end experiences 
• Project Management of creative and information designers, copywriters, and developers to ensure that web projects are implemented on schedule 
• Develop the annual website strategy and ongoing roadmap in support of marketing plans (e.g., including consulting with marketing teams on traffic generating activities) 
• Build user-centric design processes into how the website develops 
• Drive long-term web strategy by balancing design trends, technology, and customer needs 
• Recommend and execute course correction activities to keep the website performance on target 
• Manage agency relationships and ensure they consistently adhere to business unit brand and product guidelines 
• Responsible for ensuring that all security, availability, confidentiality and privacy policies and controls are adhered to 
• May lead and own intranet development, execution, roadmap as well as Customer Portal redesign, execution and roadmap 

EXPERIENCE AND KNOWLEDGE: 

• At least 8 years’ experience in a B2B website management role 
• Working experience with a marketing automation platform such as Hubspot, Marketo or Eloqua as well as experience with Inbound Marketing techniques
• FinTech experience or experience in a highly regulated industry a plus 
• Working knowledge of HTML, website architecture, Amazon Web Services, HubSpot CMS, inbound marketing methodology, SEO 
• Mastery of WordPress, Google Analytics, Google Tag Manager, Google Search Console, A/B Testing, Multivariate Testing 
• Must have proven experience in a role that significantly shaped the user experience on the web and directly increased channel conversion rates to exceed industry expectations
• A clear track record of leading growth in the web channel, preferably for a company selling enterprise software products directly to businesses a plus 
• Proven track record to integrate and collaborate across departments and functions in and out of marketing and in and out of the company 
• Exceptional understanding of website design, UI design principles, and information architecture; solid understanding of usability testing, split (or multivariate) testing, web analytics, and web marketing (e.g., SEO, social, affiliate) 
• Proven ability to develop KPIs for measuring site success needed 
• Proven record of working effectively in a changing environment, with the ability to change direction based on contingencies or environmental changes while staying true to the business strategy 
• Ability to uncover root causes of customer needs and behavior 
• Ability to assess competitive landscape to understand drivers of category share and share of customer voice 
• Constant curiosity about what new is happening on the web and how users are experiencing content on the web

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At Q2, our goal is to be a diverse and inclusive workforce that fosters mutual respect for our employees and the communities we serve. Q2 is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.