Product Marketing Specialist

| Austin

About Us:

HomeAway, based in Austin, Texas, is the world leader in vacation rentals with more than 2 million unique places to stay in 190 countries, and is a part of the Expedia, Inc. family of brands. HomeAway offers an extensive selection of vacation rental homes that provide travelers with memorable experiences and benefits, especially more room to relax, for less than the cost of traditional hotel accommodations. The company also makes it easy for vacation rental owners and property managers to advertise their properties and manage bookings online. 

The Opportunity:

HomeAway Software is looking for a Product Marketing Specialist to join our team. HomeAway Software delivers the leading software and mobile app solutions needed by professional vacation property managers to attract guests, run their business, and deliver great guest experiences. The Product Marketing Specialist will report in to HomeAway Software's Director of Marketing. Responsibilities include crafting messaging and positioning for products, working with the product and customer support teams on current customer communications, supporting the sales team with marketing tools, and serving as a market-facing subject matter expert for the software product. An eye for quality, a passion for both the travel industry and for Business-to-Business (B2B) software solutions, along with the ability to grasp and translate technical capabilities into benefits is crucial.

Responsibilities:

  • Collaborate with the Director of Marketing, the lead Product Marketing Manager, key product managers, and senior sales team members on crafting a strong go-to-market position for HomeAway Software’s product and overall suite.
  • Develop a deep understanding of our customers, buyer personas, and market segments. Responsible for quarterly updating of competitive and customer insights.
  • Drive sales enablement in a continuous cadence ensuring an effective on-brand strategy tied to revenue. Includes development of product introduction presentations, data sheets, playbooks, and other sales tools.
  • Guide the marketing team on creating and promoting compelling benefit-focused messaging and positioning for HomeAway Software’s solutions, may include developing blog post content and webinar content.
  • Ensure organization is ready for successful feature launches, including developing go-to-market strategies and guiding others to meet all timelines.
  • Participate in cross—organizational HomeAway product leadership meetings, as they relate to our business.
  • Become highly knowledgeable about HomeAway Software and our solutions so that you are a part of the key team who back up our sales team in high priority client meetings and external presentations.

Qualifications:

  • Bachelor’s degree or higher, MBA preferred.
  • Minimum of 1 year of software product marketing experience.
  • Excellent writing skills.
  • Experience supporting an enterprise sales team with sales tools and training.
  • Demonstrated ability to turn complex concepts into easy to understand positioning and messaging.
  • Strong technical aptitude, analytical skills, and an attention to detail required.
  • Results-focused, team-oriented, with the ability to work independently as needed.
  • Strong work ethic.

Benefits & Perks:

  • Competitive health and insurance benefits.
  • Competitive salary.
  • Annual target bonus or commission.
  • Paid vacation and sick time.
  • Vacation rental on a yearly basis (taxable benefit).
  • Employee Stock Purchase Program.
  • Free snacks and beverages.
  • Frequent company update talks with our leadership team.
  • Free listing on HomeAway.com.
  • Electronic, adjustable stand-up desk.
  • Discounted Metro & Rail pass.
  • Casual dress.
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • JavaLanguages
    • JavascriptLanguages
    • ScalaLanguages
    • ReactLibraries
    • DjangoFrameworks
    • Node.jsFrameworks
    • SpringFrameworks
    • CassandraDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • SalesforceCRM

Location

HomeAway has five offices in the Austin area with a 16-story global headquarters under construction at the Domain set to open in 2019.
11800 Domain Blvd, Austin, TX 78758

Insider's spotlight

How would you describe the company’s work-life balance?

HomeAway has the best work-life balance out of any company I've worked for. Not only are you given plenty of vacation time, they actually encourage you to use it. Around here, we call it a "whole vacation" because you're supposed to enjoy your time away from work and return recharged.

Kayla

Employer Brand & Digital Media Specialist

What projects are you most most excited about?

As a Software Engineer, I’m excited to rebuild an old JavaScript and jQuery STAB component into a new React based component. The goal is to update this component to our new tech stack so when consuming applications move to using Catalyst based applications we can ease the integration process.

Juliana

Software Engineer

What are some things you learned at the company?

I've learned to always be flexible and always question all assumption to a logical conclusion.

Dottie

Partner Success Account Manager

Passion for the business. When you genuinely believe in our mission and the unique value we offer owners/travelers, our clients feel your enthusiasm and want to work with you.

Nevo

Regional Sales Manager

Perks of working here

401(K) Matching
Casual Dress
Commuter Benefits
Company Outings
Dental
Game Room
Generous PTO
Health Benefits
Onsite Gym
Generous Parental Leave
Parking
Stocked Kitchen
Vision
Volunteering Opportunities
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