Bright Health
Through powerful relationships with care partners, Bright Health aims to help people live healthier and brighter lives
Austin, TX

Director, IFP Health Plan Product - Product Development at Bright Health

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Our Mission is to Make Healthcare Right. Together. Built upon the belief that by connecting and aligning the best local resources in healthcare delivery with the financing of care, we can deliver a superior consumer experience, lower costs, and optimized clinical outcomes.

What drives our mission? The company values we live and breathe every day. We keep it simple: Be Brave. Be Brilliant. Be Accountable. Be Inclusive. Be Collaborative.

If you share our passion for changing healthcare so all people can live healthy, brighter lives – apply to join our team.

The Director, Health Plan Product – Product Development is responsible for driving product development within the Individual & Family Plan line of business for Bright HealthCare. This leader is directly responsible for IFP LOB product development strategies and activities required to effectively compete in the market.  This leader will oversee key strategic product development initiatives focusing on benefit plan design development aimed at improving member growth and retention, member experience, and plan performance.   

The Director, Health Plan Product – Product Development will partner closely with the IFP Competitive Intelligence, Actuarial and Finance teams to understand market opportunities and determine the best way to accomplish via benefit plan design innovation.  This leader will work with Clinical, Pharmacy, Network, and Medical Cost Management teams to drive growth and performance of the IFP line of business.  Additionally, the Director will partner closely with the Legal & Regulatory Compliance and Product Delivery team on aligning products to regulatory benefit standards and implementing product changes. 

The Director, Health Plan Product – Product Development will also work to build standards and a repeatable Product Development process for the IFP Line of Business.  This leader will build and lead IFP Product Development team including people, process, tools needed to successful accomplish key objectives.  Responsible for the overall direction, coordination, performance of the IFP Product Development team.  A successful leader in this role will manage a high-performing team, including direct and matrixed staff, by providing clear direction and regular guidance.  


The Director, Health Plan Product job description is intended to point out major responsibilities within the role, but it is not limited to these items.

1. Drive IFP Growth including managing Product Development, Market prioritization, network requirements for IFP, and Care Partner Selection
2. Lead Product Development Team, overseeing new product development national strategy of qualified health plans including but not limited to building Care Partner specific plans, new products and leading strategy with Markets, Rx, Clinical and Supplemental Products
3. Partner with IFP Product Delivery team to ensure successful cross functional implementation of benefit plan designs, including overseeing presentations on plan designs, maintaining accurate and timely Benefit Source of Truth, product positioning On and Off Exchange for marketing and sales, clinical and operations
4. Provide Day-to-Day management and on going expert support for plan designs post implementation (Live Markets)
5. Partner on key strategic initiatives for IFP, including growth, retention, member experience, and quality related initiatives
6. Collaborate with Bright Health Plan Leadership around strategy including growth, plan optimization and performance
7. Provide subject matter expertise to Bright Health Leadership and oversee educational materials and trainings for staff related to IFP strategic priorities and products
8. Develop and Coach team members and other teams across the organization on the IFP Marketplace
9. Other duties as assigned


This position has responsibility for supervisory responsibilities for members of the IFP Product Development team. 


  • Bachelor’s Degree in business, healthcare or related field is required; MPH or MBA preferred.
  • Minimum seven to ten (7 – 10) years of experience within the healthcare industry or consulting required.
  • Three (3) or more years of Healthcare Line of Business-related experience and/or Product Development required.
  • Strong strategic, operational, and critical thinking capability required.
  • Advanced proficiency and proven results with large project management and planning required.


  • Strong collaboration skills to work with internal and external teams to effectively design and implement solutions that meet the business needs
  • Strong leadership skills to ensure trust of cross-functional teams
  • Strategic thinking with ability to translate ideas into action and outcomes
  • Results driven, capable to clearly translating strategic objectives into implementable processes to drive outcomes
  • Ability to understand and identify regulatory and implementation risks and develop mitigation strategies
  • Strong analytical skills, work ethic, problem solving ability, and overall positive attitude
  • Demonstrated flexibility, organization, and self-motivation
  • Adaptable to change


The majority of work responsibilities are performed in an open office setting, carrying out detailed work sitting at a desk/table and working on the computer. Travel may be required.

We’re Making Healthcare Right. Together.
We are realizing a completely different healthcare experience where payors, providers, doctors, and patients can all feel connected, aligned and unified on the same team. By eradicating the frictions of competing needs, we are making it possible to give everyone more of what they want and deserve. We do this by:
Focusing on Consumers
We understand patient pain points, eliminating complexity while increasing transparency, for greater access and easier navigation.
Building on Alignment
We integrate and align individual incentives at all levels, from financing to optimization to delivery of care.
Powered by Technology
We employ our purpose built, integrated data platform to connect clinical, financial, and social data, to deliver exceptional outcomes.
As an Equal Opportunity Employer, we welcome and employ a diverse employee group committed to meeting the needs of Bright Health, our consumers, and the communities we serve. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

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Where we are

We are downtown at 515 Congress Avenue, right in the heart of downtown! Tons of restaurants and close to public transportation.

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • ScalaLanguages
    • SqlLanguages
    • PowerShellLanguages
    • D3JSLibraries
    • ReactLibraries
    • ReduxLibraries
    • FlutterLibraries
    • ASP.NETFrameworks
    • ExpressFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • SparkFrameworks
    • SpringFrameworks
    • HiveDatabases
    • Microsoft SQL ServerDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • InVisionDesign
    • SketchDesign
    • Lucid ChartDesign
    • Aha!Management
    • ConfluenceManagement
    • JIRAManagement
    • Microsoft ProjectManagement
    • Microsoft DynamicsCRM

What are Bright Health Perks + Benefits

Bright Health Benefits Overview

We have 2 different health insurance plans, all through BlueCross Blue Shield (HDP & PPO). We cover the majority of the cost for the employee and some cost for family. We have two dental plans and a vision plan as well. We have a Lifestyle Spending Account and options for HSA/FSA. We put 4% of your total earnings into your 401K plan and you are immediately vested. We have all the latest technology (Mac or Surface laptops – your choice) to use including standing desks. Fully stocked fridge with snacks and drinks. Last Wednesday of every month is reserved for WellBeing Wednesday where we don't schedule any meeting that day so our employees can focus on deep work or learning something new.

Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Bright Health is proud to offer a wellness stipend of $200/month to all employees!
Onsite Gym
Mental Health Benefits
Retirement & Stock Options Benefits
We will put 3% of your total earnings into your 401K plan, even if you don't put anything in. It's a safe harbor contribution.
401(K) Matching
Bright Health provides employees with a 401(k) plan managed by Vanguard. We provide a ‘safe harbor’ non-elective contribution equal to 3% of your compensation, regardless of participation in the p
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 6 weeks of parental leave for the primary caretaker. We also provide 2 weeks of leave for the secondary caretaker.
Flexible Work Schedule
Bright Health provides employees with a flexible work schedule that includes Core hours, Flexible start and end times.
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Stocked Kitchen
Happy Hours
Happy hours are hosted on occasion.
Relocation Assistance
Fitness Subsidies
Bright Health employees are eligible for discounts on several gym memberships.
Home Office Stipend for Remote Employees
Professional Development Benefits
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Time allotted for learning
Online course subscriptions available
Customized development tracks

Additional Perks + Benefits

Bright's primary goal is to offer employee benefits and perks that are as flexible as possible to meet each employee's unique needs!

An Insider's view of Bright Health

What’s the vibe like in the office?

The office has a relaxed and laid back vibe but people are very serious about their work - perfect!


Data Engineer

What does your typical day look like?

My day is so varied, given how quickly we're growing, which is fulfilling for me. I have a good balance of strategic and tactical work in my day as well as time to focus and time to collaborate.


VP, Digital

What makes someone successful on your team?

A hard-working team player who thinks first and codes next is likely to learn a lot and quickly become a valuable member of the team. Lots of experience with some of our tooling is always nice, but if someone can't knowledge-share well or responds poorly to code reviews and other requests for collaboration, it'll be a tough fit.


Software Engineer 3

How do your team's ideas influence the company's direction?

We hire smart individuals who thrive on accomplishment and purpose. Our teams are exposed to the bigger picture through constant communication and dialogues – that encourages them to come up with innovative solutions to problems. We've made significant adjustments on our direction in technology and process that were initiated by the team.


VP, Engineering

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