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Manager, User Acquisition

POSITION SUMMARY

Named one of Built In Austin’s 2019 Best Places to Work, AdAction Interactive is looking for a motivated User Acquisition Manager who can jump in and make an immediate impact on the business’s new game publishing venture. As the User Acquisition Manager, you will be responsible for growing the company’s user base across its budding portfolio of mobile games by running campaigns across mobile channels such as Facebook, Google, Apple Search Ads, and more to hit monthly budget and ROI goals. In this role, you will create and execute innovative, performance campaigns that accelerate user acquisition, activation, and retention. You are a self-starter who is equally comfortable with marketing as you are with analytics.

RESPONSIBILITIES

  • Build mobile growth models that blend together ASO, viral growth, and paid acquisition loops for sustainable growth.
  • Maximize organics from global paid acquisition campaigns across ad networks and top-tier media channels such as Facebook, Google and Apple Search to scale UA at the most efficient cost.
  • Collaborate with internal stakeholders to define, design, and manage key game features that further strategic growth, engagement and retention.
  • Drive major incremental volume and returns from creative development, creative testing and creative iteration.
  • Optimize targeting, bids, keywords, and budgets daily via A/B testing to drive the highest ROI.
  • Partner with Analytics to collect and analyze UA, retention and engagement data; report on performance, and implement optimizations.
  • Use a process of testing to prove hypotheses, analyze results, and recommend performance optimizations to unlock growth.

QUALIFICATIONS & EXPERIENCE

  • Bachelor’s degree required, preferably in Statistics, Economics, Science, Mathematics, or other quantitative field
  • 3+ years of experience in mobile user acquisition function (free to play mobile gaming preferred)
  • Proficient in Excel with ability to transform hard data into actionable insights
  • Experience managing  seven-figure marketing budgets across Facebook, Google, and other ad networks and strong familiarity with operating systems like iOS and Android
  • You’re a strong communicator with the ability to effectively synthesize, visualize, and communicate your ideas to others
  • Excellent analytical, strategic thinking, and creative problem-solving skills
  • Track record of utilizing analytics to inform decision making
  • Genuine interest in social, gaming, analytics, and advertising a must
  • History of teamwork and proven ability to get the job done independently
  • Well organized, detail-oriented and self-motivated

BENEFITS & COMPENSATION

AdAction celebrates individuality and we value each other’s hard work by celebrating with exciting activities, lavish happy hours, complimentary meals, seasonal sports, and an all-inclusive staff retreat. We offer a flexible work schedule, including generous PTO, and a benefits package including health, dental, vision insurance and up to 6% 401k matching.

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Technology we use

  • Product
  • Sales & Marketing
    • Google AnalyticsAnalytics
    • AsanaManagement
    • SalesforceCRM

Location

We are in SW Austin with easy access to 290, 71, and, Mopac.

What are AdAction Interactive Perks + Benefits

Culture
Volunteer in local community
Friends outside of work
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
AdAction's Flexible Spending Account helps employees cover out-of-pocket medical expenses with pre-tax contributions of up to $2,650 annually. Employees may rollover up to $500 each year.
Disability Insurance
AdAction pays 100% of premiums for Short-Term Disability, which covers up to 60% of an employees salary for up to 11 weeks.
Dental Benefits
AdAction covers 50% of employee and spouse/dependent premiums for dental coverage.
Vision Benefits
AdAction's vision insurance plan provides 100% of premiums covered by the company.
Health Insurance Benefits
AdAction's health insurance plan with UHC covers 70% of premiums for employees and their families. Employees are given two plan options to best fit their needs, both of which have low copays.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
AdAction's 401(k) retirement plan matches 100% of an employee's contribution up to 6% of their annual base salary beginning on day one.
Child Care & Parental Leave Benefits
Child Care Benefits
AdAction offers a Dependent Care FSA to help families cover childcare-related expenses with pre-tax contributions of up to $5000 annually. This helps cover expenses like daycare and summer camps.
Generous Parental Leave
AdAction offers up to three weeks of paid parental leave for all new parents, which can be used in tandem with our PTO and short-term disability benefits.
Flexible Work Schedule
Every employee is given a second monitor for their home on day one of employment, so no matter when or where they choose to work, they have all of the resources they need.
Vacation & Time Off Benefits
Generous PTO
Employees are eligible for up to 4 weeks of PTO annually. Coupled with our flexible work from home policy, employees are able to really take the time off they need to do whatever they please.
Paid Holidays
All employees are granted paid time off to observe all major holidays.
Perks & Discounts
Casual Dress
Come as you are! At AdAction, we want our employees to be comfortable and happy while they're working. We care about the work you're doing, not if you're wearing jeans, a t-shirt and flip flops.
Company Outings
AdAction really values team outings, so we have a minimum of one unique outing each month! That's on top of happy hours, volunteer events, holiday parties and our annual all-inclusive staff retreat.
Game Room
Stocked Kitchen
AdAction has a fully-stocked kitchen with unlimited granola bars, snacks, fruit, coffee, and LaCroix! We also have some essential lunch items like PB&J for days employees are in a pinch for a meal.
Some Meals Provided
AdAction provides a weekly breakfast spread on Thursdays and a catered lunch from our favorite spots around town every Friday.
Happy Hours
Whether welcoming a new employee or taking advantage of some nice weather, AdAction loves to get together for some apps and cold brews!
Parking
No need to worry about where to park at AdAction! We have a parking lot which is completely free and just minutes from 290, 71, and Mopac.
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Promote from within
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