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Product Manager - Brand & Identity

| Austin

About GoDaddy


GoDaddy powers the world's largest cloud platform dedicated to small, independent ventures. With nearly 18 million customers worldwide and over 77 million domain names under management, GoDaddy is the place people come to name their idea, build a professional website, attract customers and manage their work. Our mission is to give our customers the tools, insights and the people to transform their ideas and personal initiative into success. To learn more about the company visit www.GoDaddy.com.




Passionate about making it easy and delightful to find and engage with small businesses online? Looking to have an have an impact on local communities, but at a global tech scale? At GoDaddy, you have the opportunity to do just that. Through our powerful product platform and expert services, we are dedicated to being the go-to partner for helping small businesses succeed online and beyond.

We are looking for a product manager for the Brand and Identity team, which is responsible for helping small businesses define and elevate their brand across their online presence. This role requires deep empathy for small businesses, consumers, and internal operations team alike as well as a high capacity for cross-functional collaboration.

As the Product Manager, Brand and Identity, you will be the foremost advocate for helping our customers have a consistent and effective online presence that creates measurable business results. Leading a team of engineers and designers, you will research, test, launch, and grow products that enable small businesses to look great online and seamlessly use their digital assets throughout the full suite of GoDaddy products and beyond. Leveraging the power of a nationwide photography network and a world-class content team, you will have the unique opportunity to create value through both “do-it-yourself” online tools and “do-it-for-you” services.

This role includes the opportunity to scale up our photography and branding services to new and existing GoDaddy customers as well as deliver elegant online experiences that help customers define and syndicate their brand across all digital touch points, including their website, social media profiles, email marketing, and more. You will have end-to-end ownership of your products, ensuring that we drive results, create delightful experiences, and facilitate an exciting and fulfilling team culture in the process.




  • Customer advocacy - amplify the voice of the customer, using continuous user research and insights to represent the perspective of small businesses, consumers, and internal users throughout the organization

  • Product strategy and communication - define and articulate what “winning” looks like for your products, including presenting your recommendations and providing updates to executives, peers, and cross-functional teams

  • Prioritization and planning - prioritize what is most important to work on, both for upcoming sprints as well as for quarterly roadmap planning

  • Agile development - lead an engineering team in forming and validating hypotheses, making iterative releases, and building a team culture that supports high performance, quality, and morale

  • Measurement - instrument and analyze results, connecting everything from user event tracking and operational data to core business metrics

  • Go-to-market planning - partner with product marketing and sales counterparts to develop launch strategies, training materials, and user feedback loops

  • Cross-functional collaboration - form empathetic and high functioning partnerships with content, creative operations, and other teams to creatively solve problems



  • A Bachelor’s degree is required, or equivalent experience

  • A minimum of 5-7 years of product management experience in a fast-paced, growth environment

  • Customer centricity -- passion for great design and truly delighting users, both internal and external

  • Digital marketing expertise - understanding of digital media strategies and execution with experience in mobile web, email, social media, and/or advertising, cross-channel campaign experience is a major plus

  • Consumer product knowledge - experience in managing digital consumer products including conversion analysis and optimization, ideally with mobile-first and visual-centric applications

  • Track record of success -- experience building successful new products and user experiences in an agile product development environment

  • Strong entrepreneurial spirit -- must be self-driven, individually accountable, passionate about business results who can completely own the delivery of high value initiatives

  • Split testing knowledge and experience - past A/B testing experience is key

  • Excellent communication and people skills -- must work well with users at all levels, including C-Level executives.

  • Analytical thinking - clear thinking, knowing when/how data is important, quick and articulate in written and verbal communication. Ability to break complex directions into smaller steps, decisions, and tests

  • Comfortable with ambiguity - define a clear path through a muddled mess of options

  • Attention to detail - comfortable diving in and digging through all the details while not losing sight of the wider goal - if you apply, include the word "cheetah” in your application or cover letter





GoDaddy is proud to be an equal opportunity employer. We will not discriminate against any applicant or employee on the basis of age, race, color, creed, religion, sex, sexual orientation, gender, gender identity or expression, medical condition, national origin, ancestry, citizenship, marital status or civil partnership/union status, physical or mental disability, pregnancy, childbirth, genetic information, military and veteran status, or any other basis prohibited by applicable federal, state or local law. GoDaddy will consider for employment qualified applicants with criminal histories in a manner consistent with local and federal requirements.

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Technology we use

  • Engineering
    • C#Languages
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages


600 Congress Ave. Suite 1200, Austin, TX 78701

What are GoDaddy Perks + Benefits

GoDaddy Benefits Overview

Austin employees enjoy not one but two sweet office spaces situated downtown. Both locations are on Congress just a few blocks apart, close enough for teams in each building to join forces. Commuter benefits and easy access to public transportation make getting to work a breeze.

Our Sales Office features 360 degree views of downtown Austin and Town Lake, and has nearly 50,000 square feet of space designed with our customers and our culture in mind. The Austin corporate offices clock in at 33,000 square feet of space just a few blocks from the Capitol.

Austin is known for food and coffee, and GoDaddy’s offices are no exception. Employees enjoy kitchens stocked with snacks and drinks, and both offices are equipped with full service Houndstooth Coffee espresso bar.

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Remote Work Program
Family Medical Leave
Adoption Assistance
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Happy Hours
Professional Development Benefits
Job Training & Conferences
Diversity Program
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