Product Manager at Modernize
Modernize is seeking a talented and enthusiastic Product Manager to accelerate growth by building on the foundation of our conversion rate optimization program. The Product Manager values user experiences that are streamlined and effective, helping our audiences achieve their objectives.
In this role, you will lead a small team of designers, engineers, QA, and analysts to optimize our landing pages and user flows to help homeowners connect with contractors to complete their home improvement projects. This role will interact with the entire organization, from sales to marketing to account managers.
The right candidate is passionate about the power of data, embraces the changes in the world around us and understands that our success comes from helping others succeed. You are a change manager always happy to educate others on the value of your ideas and great user experiences.What you'll do:
Establish testing standards and processes to improve conversion rate, volume and quality, and overall experience for contractors and homeowners
Identify opportunities to improve conversion rates, lead quality, and user experience
Detailed conception and specification, including cost-benefit-calculation, of new features and functionalities as well as ensuring timely implementation, quality, and performance
Facilitate the creation of prototypes, interactive mock-ups, and full pixel-perfect designs of user workflows and landing pages for multiple screen sizes
Understand the profile metrics you have access to and what can be customized to make for a better user experience and conversion.
Collaborate with product and engineering throughout the development lifecycle to deliver iterations that meet the highest quality bar
Analyze funnels across Organic, Paid Search, Affiliate, and Native Advertising campaigns with multi-million dollar budgets
Develop a pipeline of test ideas with clear hypotheses, estimated cost / benefit and prioritize to build a roadmap that can be shared across the company
Clearly communicate priorities, decisions, and outcomes
Collaborate with marketing leads to develop and facilitate marketing asset pipeline.
A proven ability to identify opportunities and to solve problems using data
Proven ability to optimize user experiences and conversion funnels
Solid understanding of, or desire to learn, user-centered design principles, UX research methodologies and interactive design patterns related to web and mobile design
A strong understanding of statistics; the ability to separate causation from correlation
Experience launching and analyzing concurrent high-volume A/B tests across a variety of channels
Experience in agile and / or kanban methodology
Proficient with design, testing and analytics tools, including:
VWO, Optimizely, Adobe Test & Target
Google Analytics, Heap Analytics, Adobe Analytics
QlikView, Tableau, Google Data Studio
Experience with design software like Sketch and Photoshop
SQL experience and the ability to run ad-hoc data analysis
Ability to prioritize and manage workload to make the best use of time
Passion for digital products - be able to talk about your favorite websites or apps in detail, why you love and what you think works or doesn’t
Ability to strike the right balance between being pragmatic and paying attention to detail
Desire to listen to feedback and use constructive criticism to improve outcomes