VP of Data Product at Smarter Sorting

| Austin
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Come work at Smarter Sorting!

Smarter Sorting is the leader in Product Intelligence.

We create data on what products are – their physical and chemical attributes – such that they can be better classified and better connected to the world of rules that surrounds them. Compliance, sustainability, logistics, marketing claims, product design, everything. If you know more about a product, you can do better with it. That’s our guiding light.

To do this, we need a VP of Data Product who owns our Data Product.

This person must be experienced and creative and think computationally. They must become deeply obsessed with the data that defines products and innovating to provide better product-handling decisions to our current customers (retailers, consumer brands) and future customers (everyone). They must love measurement. And they should probably have a good sense of humor.

About the Role:

  • The VP of Data Product shapes and executes the plan that drives our data innovation, then plugs into the other departments – Customer Experience, Sales, Customer Service – to realize the full value of their team’s work.
  • Report to: VP of Customer ExperienceTheir reports are: the Data Product Team

Customer and Industry Knowledge:

  • Deeply understand how our customers use our data (e.g., their data systems and Master Data Management, third-party integrations)
  • Understand the impact of our data on our customers (what it automates, the business value, measurement of our data’s impact)
  • Conversant in the regulatory landscape and its impact on our customers (waste, transportation, fire codes, etc.)

Product Definition:

  • Own the Data Product Roadmap that defines the work we do on our API, Classifications and Machine Learning. This is the number one responsibility
  • Set prioritization of features and release dates, all the usual stuff
  • Work closely with the Customer Experience team to ensure the Data Team’s work makes their designs come alive
  • Own the customer-facing documentation of our API. How it works, how to get connected, the definition of each field, etc.
  • Documentation as Product Marketing. We want to show the sausage-making (fine, data-making). By defining how an ML model to predict flashpoint works, we can sell more – to our own team and to our customers
  • Demo frequently. Turn our data innovation into a constant barrage of screencasts, Slacks and emails to showcase our work. Brag, have fun, keep people informed. Showing work-in-progress internally and to our customers is critical for our culture and for evolving product definition.


  • Lead a team of analysts and engineers to execute the work
  • Insist on creativity and humor in the service of get-shit-done
  • Communicate, politic, wrestle and celebrate with other departments
  • Measurement. Own the dashboard that shows key metrics for all our normalized attributes, classifications and custom business rules. The dashboard measures the speed and confidence in our classifications, as well as the value per classification (e.g., a product classified for a Fire Code Exception creates a $23,774/year value per retailer)
  • Basically realize all the work in the Product Definition chunk

Your First 3 Months:

  • Learn waste, transportation and fire code regulations
  • Learn how our classification engine works
  • Meet our customers and listen to them
  • Rewrite the documentation for our API Product (this is the best way to learn everything). This includes documentation of each classification, how to get started, how to connect, how it all works.
  • Manage our integration with GS1 Data Pools

Your First 6 Months:

  • Onboarding over
  • Take ownership of the Data Product roadmap and team
  • Launch and manage The Dashboard That Measures Everything. 
  • Thanks to you, every product has a Smarter Sorting Score – a single metric that measures its ability to navigate the retail enterprise

Your Skills + Experience:

  • 5+ years Product Management experience
  • 5+ years at a company where the product is data
  • 5+ years of actual data analysis (e.g., not delegation, but actually querying and computational thinking and wrestling data messes into deliverables)
  • 5+ years working directly with customers
  • Excel
  • SQL
  • Data visualization software (Tableau a plus)

Your Benefits & Perks
Competitive Compensation Packages
401k program
Medical, dental & vision insurance 
Short-term disability insurance
Generous Parental Leave
Unlimited Paid Time Off
Continuing Education Sponsorship
Bi-Annual All-Hands, Volunteering & Special Events (with baby goats in attendance)
Unlimited snacks & drinks

About Us
At Smarter Sorting, we are transforming the world through Product Intelligence. Our mission is to create a smarter, more connected world by revealing the underlying chemical and physical truths, and possibilities, of consumer products.

We provide retailers and suppliers the critical data points they need to best manufacture, move, market, sell, and handle products throughout the supply chain. From sustainability to eCommerce to regulatory compliance and everything in between, Product Intelligence is delivered when and where it is needed. At our core, we believe that when you know more, you can do better - for business, for consumers, and for the planet.

We are a team of data geeks, circular economy nerds, and math and chemistry wizards. We live and breathe the mission and values of Smarter Sorting every day, and are excited to be a part of something that just might change the world.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • SqlLanguages
    • Node.jsFrameworks
    • IonicFrameworks
    • SinatraFrameworks
    • MongoDBDatabases
    • PostgreSQLDatabases
    • DockerDatabases
    • InVisionDesign
    • WrikeManagement
    • MailChimpEmail


We are in the heart of East Austin right next door to Sawer, Central Machine Works and all the best food.

An Insider's view of Smarter Sorting

What's something quirky about your company?

We always have baby goats, bunnies and chickens attend all of our company events because they've been scientifically proven to sharpen business acumen and bolster synergy.

Jared Robertson

Software Engineer

What's the biggest problem your team is solving?

My team is working to develop a product that will bring back of store technology into the 21st century. We are helping clients better manage all of their back of store processes by providing tools that work for them instead of tools that they have to work with. It's fun to be a part of a team that is building out a revolutionary product!

Maya Lozada

Product Manager

What does career growth look like on your team?

Smarter Sorting is extremely supportive of our career growth. One of our values is 'We will become experts.' This year, Smarter Sorting sponsored my professional HR certification exam fees and a class at UT. Our company is always willing to support continuing education.

Valerie Lara

Director of HR & Recruiting

What is your vision for the company?

My vision for Smarter Sorting is to revolutionize the industry with smart technology. I truly want to maximize the salvation of unsold or unwanted items and force people to second guess the word “waste.” Internally, I want to create a culture where genuine, talented people can learn and grow.


VP of Customer Success

How do your team's ideas influence the company's direction?

At our fast-paced startup, idealistic ideation, sales, & product development are largely one in the same process. It has been gratifying to see ideas and observations communicated in 1:1's or team meetings turn into Smarter Sorting products. Now, these products have been implemented across many of the US's largest companies!


VP of Strategy and Sustainability

What are Smarter Sorting Perks + Benefits

Volunteer in local community
Friends outside of work
Eat lunch together
Daily sync
Open door policy
Team owned deliverables
Open office floor plan
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Continuing Education stipend
Online course subscriptions available
Customized development tracks
Paid industry certifications
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