VP of Product and Developer Marketing

| Austin
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About Us

At Cloudflare, we have our eyes set on an ambitious goal: to help build a better Internet. Today the company runs one of the world’s largest networks that powers trillions of requests per month. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare have all web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was recognized by the World Economic Forum as a Technology Pioneer and named to Entrepreneur Magazine’s Top Company Cultures list.

We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare. Come join us!

About the role

The VP of Product and Developer Marketing will be responsible for leading all product and developer marketing for Cloudflare, one of the world’s largest and fastest-growing global cloud networks. As a seasoned technical marketing executive, you’ll hire and develop a growing and talented team, while also partnering closely with other Cloudflare leaders (Product, Sales, Comms, etc.) to effectively educate audiences on the value of our ever-growing portfolio of products and solutions. You’ll elevate our core messaging to help build awareness and engagement with the global developer community, given that developers from organizations of all sizes adopt Cloudflare for different use cases. Finally, you will apply your deep experience, knowledge, and understanding of the Internet ecosystem to help communicate the differentiated value of Cloudflare’s capabilities in way that effectively drives our go-to-market and demand generation engines. This role will be a highly visible leadership role within the Cloudflare organization which will have a significant impact on the long-term growth of the fast-growing Cloudflare business.

Responsibilities

  • Provide executive leadership for all product and solution messaging, competitive analysis and positioning, product launch management, GTM strategy, sales enablement, and customer insights to inform strategic campaigns that help drive customer acquisition, retention, and expansion.
  • Accelerate our engagement with the developer community. Educate developers on how Cloudflare addresses many use cases, and help effectively evangelize our serverless (Cloudflare Workers) platform.
  • Hire and lead a team of high performing product and developer marketing leaders and effectively prioritize activity and resources within a demanding high growth company.
  • Lead the company-wide development of product and solution messaging and positioning, including competitive differentiation across all relevant business categories.
  • Partner with other Product and Product Strategy leaders to help drive ongoing adoption of Cloudflare’s products and solutions by connecting the product roadmap with our go-to-marketing strategy.
  • Help external industry analysts view Cloudflare as a leader across different network security, performance, and reliability product categories.
  • Drive high-visibility product launches to demonstrate innovation and ultimately drive new revenue.
  • Lead the development of compelling and easy to understand internally facing content for Sales, Customer Support, Comms, and others including; sales training, positioning, FAQs, and battlecards and more.
  • Partner closely with demand generation functions (acquisition, expansion, partner, pay-as-you-go) to tell compelling stories that help build demand and drive revenue across our offerings and across the customer lifecycle.
  • Help to align our product, solution, and go-to-market messaging with the Cloudflare brand
  • Experience positioning technical products to both technical users and economic decision makers
  • Strong technical depth and ability to learn quickly, balanced with sharp business sense
  • Strong acumen and experience with both highly transactional (self-service), inbound, inside sales models, and mid-market/Enterprise inside and field sales models
  • Excellent collaboration skills and organizational savvy, excelling at both high-level thinking & execution as well as influence and inspire others to achieve a common goal.
  • Allocate resources and budget to efficiently maximize business outcomes

Requirements

  • 10+ years of experience leading product and developer marketing at a fast-growing, high profile organization(s)
  • 6+ years experience managing a high-performing team across multiple functions and disciplines
  • Significant experience in B2B technology marketing with a keen understanding of the Internet ecosystem and technical audiences (experience in cybersecurity or Internet-related SaaS business is highly preferred)
  • People-focused leader with proven ability to build creative, collaborative teams; develop people; and link performance to overall business objectives. You've managed teams and have experience as a 'manager of managers'.
  • Experience positioning technical products to both technical users and economic decision makers
  • Strong technical depth and ability to learn quickly, balanced with sharp business sense
  • A track record of delivery on complex projects, using strong organizational skills and ability to influence and work cross-functionally.
  • Exceptional written and verbal communication skills. This role demands someone who is gifted in their ability to use the spoken and written word to communicate effectively with all stakeholders, and most importantly, with technically-oriented customers.
  • SaaS/ technical product marketing experience required; leadership experience at a public company preferred.
  • Ability to effectively influence both internal and external stakeholders across all levels of the organization
  • BS/BA degree in Marketing, Business, Engineering, or related field (MBA highly preferred)

What Makes Cloudflare Special?

We’re not just a highly ambitious, large-scale technology company. We’re a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.

Project Galileo: We equip politically and artistically important organizations and journalists with powerful tools to defend themselves against attacks that would otherwise censor their work, technology already used by Cloudflare’s enterprise customers--at no cost.

Athenian Project: We created Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free, so that their constituents have access to election information and voter registration.

Path Forward Partnership: Since 2016, we have partnered with Path Forward, a nonprofit organization, to create 16-week positions for mid-career professionals who want to get back to the workplace after taking time off to care for a child, parent, or loved one.

1.1.1.1: We released 1.1.1.1 to help fix the foundation of the Internet by building a faster, more secure and privacy-centric public DNS resolver. This is available publicly for everyone to use - it is the first consumer-focused service Cloudflare has ever released. Here’s the deal - we don’t store client IP addresses never, ever. We will continue to abide by our privacy policy and ensure that no user data is sold to advertisers or used to target consumers.

Sound like something you’d like to be a part of? We’d love to hear from you!

Cloudflare is proud to be an equal opportunity employer. We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness. All qualified applicants will be considered for employment without regard to their, or any other person's, perceived or actual race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship, age, physical or mental disability, medical condition, family care status, or any other basis protected by law. We are an AA/Veterans/Disabled Employer.

Cloudflare provides reasonable accommodations to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job. Examples of reasonable accommodations include, but are not limited to, changing the application process, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require a reasonable accommodation to apply for a job, please contact us via e-mail at [email protected] or via mail at 101 Townsend St. San Francisco, CA 94107.


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Technology we use

  • Engineering
  • Product
    • C++Languages
    • GolangLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • rustLanguages
    • ReactLibraries
    • ConfluenceManagement
    • JIRAManagement
    • SmartsheetManagement

Location

600 Congress Ave S, Austin, TX 78704

What are Cloudflare Perks + Benefits

Culture
Friends outside of work
Eat lunch together
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Someone's primary function is managing the company’s diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Team workouts
Acme Co.'s team fitness initiatives include In-office yoga.
Retirement & Stock Options Benefits
401(K)
Company Equity
Employee Stock Purchase Plan
Child Care & Parental Leave Benefits
Child Care Benefits
Acme Co. provides Backup child care assistance.
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Sabbatical
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Acme Co. hosts company outings Annually.
Game Room
Our game room includes Ping Pong, Pool Table, Video Games.
Stocked Kitchen
Some Meals Provided
Happy Hours
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Promote from within
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