The Q2 MarketPlace Team currently has a great new opportunity available for a Partner End User Marketing Specialist who will be responsible to support the organization in driving adoption (acquisition, usage, retention) of Partner Marketplace products through the financial institutions to their end customers and members. This is an exciting new line of business created to extend Q2’s platform and offer a marketplace of third-party, Q2 and financial institution-built solutions to FIs as well as their consumer and business end-users.

RESPONSIBILITIES:

• Collaborate w/product marketing & data science to develop end-user segments by partner

• Execute campaigns through the Q2 digital banking platform marketing system

• Deploy ongoing test campaigns for continued optimization

• Develop and maintain modular End-User Adoption programs to include the following:

  • Sales / Marketing enablement for the FI staff on overall Marketplace

  • Specific best practices for each FinTech partner:

    • Targeting criteria

    • Marketing programs

    • Pre-built creative libraries

    • Staff education & enablement

  • This can include any combination of written material, video content, or other delivery channel as is determined most effective

• Work closely with internal teams on tailored recommendations for each client based on their unique combination of FinTechs

• While much of this effort will be working with individual FIs and Fintechs; this role must operationalize all facets into scalable programs

• Measure effectiveness of campaigns and developing simple reporting capabilities

• Actively analyze performance by Fintech, by FI, & by campaign to optimize and refine programs

• Develop & maintain a sustainable process for to integrate disparate marketing tool data inputs and analytics, as applicable

• Work closely with Relationship Management teams on individual FI strategies and performance

KNOWLEDGE AND SKILLS:

• BA or professional experience equivalent

• Minimum of 5 years of marketing and/or project management experience

• Demonstrated proficiency in digital marketing and marketing automation

• Aggressive attention to detail

• Excellent written and oral communication skills

• Outstanding interpersonal skills and customer service instincts to manage stakeholders, vendors, and clients

• Ability to manage multiple, competing priorities in a fast-paced, constantly changing environment

• Proven success in Financial Institution end-user marketing

• Strong teamwork skills, flexibility, and the ability to devise and drive solutions

#LI-REMOTE

At Q2, our goal is to be a diverse and inclusive workforce that fosters mutual respect for our employees and the communities we serve. Q2 is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.