Account Executive/ Senior Account Executive, Influencer Marketing
Real Chemistry is a global health innovation company with offices across the United States and Europe. We believe that the way to real, transformative change is through the uncommon combination of disciplines, technologies, and our greatest asset – our people. We are currently looking to add to our alchemic mix of more than 1,800 talented professionals. This is a great opportunity to join a dynamic, fast-growing global company committed to making the world a healthier place for all.
About starpower
starpower is an entertainment marketing and pop culture strategy agency that counsels and connects brands with entertainment, sport, music, fashion and beauty Talent, Influencers and Content. In 2007, we launched starpower, flipping the agency model on its head by creating a new way of working with brands. By establishing brand objectives, identifying the correct strategy and leveraging our unique network, we execute tactics that ensure our clients place in the cultural conversation. With offices in New York, Los Angeles and London, starpower conducts business globally, and has earned the honor of trusted advisor to our expanding circle of influence.
In 2020, starpower was acquired by W2O Group. To learn more about starpower and the partnership with W2O Group, please see here: www.starpowerllc.com, W2O Group & starpower
Job Overview
Title: Account Executive, Influencer Marketing
Overview: A digitally savvy and organized thought-leader, you will support the data-driven execution of best in class influencer marketing programs.
Core Responsibilities
- Execute influencer programs from identification of influencers, negotiations and contracts, briefing and content approvals, posting and measurement
- Managing the production process for sponsored and custom influencer content from briefing, implementation and recapping
- Develop and maintain content cadence schedules and asset review process
- Facilitate influencer approvals with brand for campaign assets
- Track/Document all content, approvals and performance
- Development of client-facing materials; casting sheets, scopes, formal offers, contracts and recap documents
- Develop comprehensive reporting to articulate campaign impact; reports to be based on client approved measurement plans
- Develop stellar relationships with clients
- Work with internal team to keep all projects organized and running smoothly including managing effective communication to Senior team members
- Partner with finance on payments and tracking all invoices and accounts
- Collaborate with business affairs on all Influencer contracts
- Build direct relationships with influencers, as well as agents, managers, content production teams, etc. across categories on behalf of multiple clients
- Ongoing identification of new influencers and exploration of talent on emerging platforms
- Proactively ideate opportunities to increase brand affinity and advocacy with influencers for client programs
- Attend and lead regularly scheduled client and new business communications providing effective recaps and notes to clients and internal teams
- Assist in the overall growth of the agency
Qualifications and Experience
- Minimum 2-3 years agency (or in-house) experience in a role with heavy experience driving influencer marketing
- Knowledge of the influencer marketing space including tools, relationships with influencers, best and worst practices, social networks and the ability to communicate that information to clients and to internal stakeholders
- Able to identify and execute unexpected or out-of-the-box ways to work with talent to harness their influence
- Constantly on the pulse of the influencer marketing industry, recognizing and staying updated on the ever-changing landscape
- Able to manage multiple accounts and effectively communicate with clients; extremely organized and manages time effectively
- Knowledge of key performance metrics with a focus on analytics. Experience with leading vendor partners in the space is a plus.
- Ability to communicate data and reports to optimize actionable recommendations for future campaigns
- Excellent written and oral communication skills
- Creative, flexible and self-motivated
- Ability to create client-facing decks for campaign materials
- Ability to thrive in a dynamic, fast-paced environment with tight deadlines
Real Chemistry is currently operating with a flexible, hybrid approach and giving our teams the ability to operate in the way that works best for them – at home, in office or a mix. * We trust our people to decide what works best for them, working together with their teams and leaders to support our customers and make the world a healthier place. This policy will continue to be evaluated and may change in the future as we seek to ensure our people stay inspired, engaged, and motivated to do their best work.
*All employees who work in a Real Chemistry office, travel for business, or attend a Real Chemistry sponsored event must be fully vaccinated against COVID-19. Employees who qualify for a religious or medical exemption to receiving a COVID-19 vaccine are advised to work with our People team for accommodation.
Real Chemistry offers a comprehensive benefit program and perks, including flexible PTO, expanded paid leave for new parents including Your 4th Trimester ® , a program that helps new parents transition back to work, and a five-week sabbatical program. Other perks include Income Protection, Retirement plans/401(k) match, and cell phone savings plans. Learn more about our great benefits and perks at: http://www.realchemistry.com/
Real Chemistry is committed to being an Equal Opportunity employer. As such, we seek motivated and qualified applicants without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity/expression, ethnic or national origin, age, physical or mental disability, genetic information, marital information, or any other characteristic protected by federal, state, or local employment discrimination laws where Real Chemistry operates. We strive to employ, motivate, advance and reasonably accommodate any qualified employees and applicants. We believe diversity of persons and ideas forms the most comprehensive, forward-looking company.