Content Marketing Manager
At Arrive Logistics, we are on the Relentless Pursuit of Perfection in delivering the best freight experience. We push the limits of what is possible for ourselves and our partners every day. We are looking for a Content Marketing Manager responsible for leading the sales enablement segment of the marketing department to support that mission.
The primary objective of this leadership position is to support our sales teams as they take prospects and convert them into customers and customers and grow them into core customers. Our Content Marketing Manager will evolve our support strategy for scale while expanding our content, insights, and experience offerings. They will become experts at understanding the nuances of the buyer's journey across different industries and developing a corresponding data-backed sales support strategy. That process involves planning, organizing, and executing top-tier, segmented content programs and innovative sales collateral.
Our Content Marketing Manager will act as a liaison between marketing and sales teams, managing all marketing sales support and analyzing and revising marketing sales strategies. This position will align functions by forging strong relationships with business development, carrier sales, and marketing leaders. They will also expertly instill role clarity, clean processes, and accountability across the sales enablement segment of the marketing team.
Essential Functions:
- Maintaining productive relationships with sales leadership to ensure alignment in support strategy and execution.
- People manage no more than five direct reports on the Marketing Team.
- Expertly project manages initiatives both driven by marketing and cross-departmentally. This will often be multiple concurrent projects.
- Managing, developing, and guiding the day-to-day activities of the sales enablement team to meet department goals.
- A healthy mix of strategic thinking and actively doing marketing working.
- Communicate with sales management and sales reps alike to figure out how to build the right content, processes, and initiatives.
- Leading content strategy and execution
- Developing and sustaining strong working relationships with higher level stakeholders
- Assist in translating company goals into marketing strategy
- Overseeing all campaigns, using measurements to enhance marketing efforts
- Works closely with the Arrive Insights team to provide customer insights and data externally
- Oversee tracking systems for marketing campaigns and online activities
- Utilize and explore competitor research, industry research and relevant reporting
- Maintain a deep understanding of brand, audience, and company objectives on an ongoing basis to ensure all communications make clear how the work ties back to our broader mission, goals, and values.
- Ability to understand complex business marketing issues and how to leverage media (print, digital, video, mobile, social media, telemarketing) to achieve the client's objectives.
- Ensure brand alignment to increase brand awareness and equity
- Proactively engage with the sales team to determine sales enablement needs, and work with product/solution marketing to develop tools, educational training, and value-add content
Education and/or Experience:
- A four year college degree with four+ years in experience designing, executing, measuring, and optimizing integrated marketing programs using many channels.
- A great listener and fantastic creative problem solver
- Ability to meet deadlines in a fast-paced environment
- Ability to develop and learn new processes
- Beneficial industry experience: data services, SaaS, or marketing technology.
- 5+ years of experience in a marketing sales or sales support role.
- 4+ years of experience in a marketing role.
- 3+ years of management experience.
- Strong understanding of the Sales-Marketing connection and the role of content in generating more qualified opportunities
- Exceptional interpersonal skills with a proven ability to work cross functionally.
- A fast and efficient learner who is able to pick things up quickly.
- Strong communication skills, with an emphasis on writing and editing.
- Organized and meticulous enough to juggle multiple projects & timelines simultaneously.
- A collaborative problem solver; you are comfortable working through people to get results
Why Arrive?
- Take advantage of excellent benefits, including health, dental, vision, and life coverage.
- Invest in your future with our matching 401K program.
- Enjoy the flexibility of a hybrid work-from-home schedule based on position and tenure.
- Build relationships and find your home at Arrive through our Employee Resource Groups.
- Get recognized through our employee rewards program.
- Leave the suit and tie at home; our dress code is casual.
- Eat for free on Mondays & Fridays…lunch is on Arrive! Snack and lunch options are also available daily.
- Work in the booming city of Austin, TX - we are in a convenient location close to the airport and downtown.
- Park your car for free on site!
- Sweat it out using local gym discounts or with the team at our onsite gym.
- Maximize your wellness with free counseling sessions through our Employee Assistance Program
- Start your morning with a specialty drink from our fully stocked coffee bar, Broker’s Brew.
- Get paid to work with your friends through our Referral Program!
- Get relocation assistance! If you are not local to the area, we offer relocation packages and have a Relocation Specialist who can help you along the way.
Covid Response and Flex Policy:
Arrive Leadership continually evaluates the Covid-19 pandemic and makes informed decisions based on applicable regulation, CDC recommendation, best practice, and local impacts of the pandemic. Arrive has implemented a comprehensive and proactive Covid response plan designed for the safety of our employees. This plan includes in-office safety protocol for all employees and a flexible work schedule based on position and tenure.