UL Solutions
Our mission is to make the world a safer, more secure and sustainable place.
Remote

Senior Digital Advertising Specialist

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Employer Provided Salary: 76,000-92,000 Annually
Salary data is provided by the employer. Please note this is not a guarantee of compensation.

JOB DESCRIPTION
You will:• Collaborate with stakeholders to define comprehensive paid search strategies that align with business and marketing objectives• Develop audience segmentation and targeting strategies for each channel to ensure personalized and relevant content delivery at the right time• Build forecasts and projections on the expected ROI for marketing campaigns to ensure business goals are met and exceeded• Proactively identify areas of opportunity, present impactful solutions, and implement strategies to grow revenue through paid search• Develop, execute, and actively manage campaigns in various paid search platform, such as Google, Bing• Manage campaign creation and optimization• Manage campaign budgets effectively, optimizing spend to ensure maximum ROA• Manage bid management, budget allocation, target attainment, keyword research, campaign optimization, creative and A/B testing, and performance KPIs• Track KPIs and progress towards goals, provide insights and recommendations for improvements, implementing strategic redirection as needed• Collaborate with business partners to ensure data is transformed into accessible and valuable data sets that can be used to answer critical business questions• Understand and apply relevant controls for tag deployment, data collection, and protection of company data and user privacy
QUALIFICATIONS
Knowledge, Skills & Qualifications:
• Bachelor's degree (preferably in advertising, or marketing), or equivalent experience
• Minimum of 6 years of professional experience in digital advertising and paid search planning, execution, and optimization
• Proficient in advertising technology platforms and tools for example Ad Servers, Site, Analytics, Tag Management, Ad Verification, Attribution and Measurement
• Strong analytical and data-driven mindset, with proficiency in data analysis and reporting tools - experience with Google Analytics and PowerBI preferred
• Excellent written and verbal communication skills
• Experience working in cross-functional, matrixed teams - collaboration with relevant stakeholders across business/regional marketing, creative services, marketing automation and analytics teams is required
• Proven ability to influence cross-functional teams without formal authority

  • Mission: For UL, corporate and social responsibility isn't new. Making the world a safer, more secure and sustainable place has been our business model for the last 130 years and is deeply engrained in everything we do.
  • People: Ask any UL employee what they love most about working here, and you'll almost always hear, "the people." Going beyond what is possible is the standard at UL. We're able to deliver the best because we employ the best.
  • Interesting work: Every day is different for us here as we eagerly anticipate the next innovation that our customers' create. We're inspired to take on the challenge that will transform how people live, work and play. And as a global company, in many roles, you will get international experience working with colleagues around the world.
  • Grow & achieve: We learn, work and grow together with targeted development, reward and recognition programs as well as our very own UL University that offers extensive training programs for employees at all stages, including a technical training track for applicable roles.
  • Total Rewards: The salary range for this position is $76,000-$92,000 of the salary range and is based upon years of experience that is commensurate with the level of the position.


All employees at UL Solutions are eligible for annual bonus compensation. The target for this position is 10% of the base salary offered. Employees are eligible for health benefits such as medical, dental and vision; wellness benefits such as mental & financial health; and retirement savings (401K) commensurate with the standard rewards offered in each individual location or country, for the relevant position level.
We also provide employees with paid time off including vacation (15 days), holiday including floating holidays (12 days) and sick time off (72 hours).
Internal applicants with questions related to the Total Rewards for this position should submit a ticket via askHR for more insights.
Learn More:
Working at UL is an exciting journey that twists and turns daily. We thrive in the twists and revel in the turns. This is our every day. This is our normal.
Curious? To learn more about us and the work we do, visit UL.com.
#LI-SG2
#LI-Remote
The application deadline for this position is12/6/2024.
ABOUT US
A global leader in applied safety science, UL Solutions transforms safety, security, and sustainability challenges into opportunities for customers in more than 100 countries. UL Solutions delivers testing, inspection and certification services, together with software products and advisory offerings, that support our customers' product innovation and business growth.
The UL Certification Marks serve as a recognized symbol of trust in our customers' products and reflect an unwavering commitment to advancing our safety mission.
We help our customers innovate, launch new products and services, navigate global markets and complex supply chains, and grow sustainably and responsibly into the future.
From the adoption of electrification to the enablement of 5G and new mobility, we collectively look toward new frontiers, working for a safer world. Our science is your advantage.
Mission: Working for a safer world

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What are UL Solutions Perks + Benefits

UL Solutions Benefits Overview

All employees at UL Solutions are offered competitive base salaries and are eligible for bonus compensation. UL Solutions offers a generous 401k matching structure of up to 5% of eligible pay. Additionally, we invest an additional 4% into your retirement saving fund every year after your first year of continuous employment. We provide Healthcare Reimbursement Accounts and Health Savings Accounts that UL Solutions contributes to twice per year! Depending on your role, you can work with your manager on flexible working arrangements. We also provide employees with paid time off including vacation, holiday, sick and volunteer time off.

Culture
Volunteer in local community
In support of both UL Solutions Mission and Corporate Sustainability initiatives, we offer employees 16 hours of paid time off to volunteer virtually and in person.
Partners with nonprofits
We partner with Watts of Love, Habitat for Humanity and Ronald McDonald House Charities globally. UL Solutions also partners with regional and local organization every day.
OKR operational model
Team based strategic planning
Open office floor plan
Diversity
Dedicated diversity and inclusion staff
Highly diverse management team
Mandated unconscious bias training
Diversity employee resource groups
UL Solutions has 9 Business Resource Groups: PRIDE, Black BRG, ULatino, Disability Alliance, Tribal Voices, WILBBRG, Young Professionals, UL Parents and the Military BRG and are open to all employees.
Health Insurance + Wellness
Flexible Spending Account (FSA)
UL Solutions Flexible Spending Account helps employees cover out-of-pocket medical, dental, vision or to pay day care expenses with pre-tax contributions of up to $5,000 annually.
Disability insurance
UL Solutions offers Short-Term Disability coverage and Long-Term Disability insurance.
Dental insurance
Cigna dental plan covers the following at 100% per calendar year: Two exams, including cleanings, one flouride treatment and sealants (per tooth) limited to dependent children; one set of x-rays.
Vision insurance
UL Solutions offers affordable vision insurance through EyeMed
Health insurance
UL Solutions Health Plans pay over 75% of medical coverage and offers a choice of two high deductible health plans and a PPO plan, administered by United Healthcare.
Life insurance
UL Solutions provides life and accidental death and dismemberment (AD&D) insurance, each equal to an employee's annual salary at no cost to you. Employees can purchase additional coverage.
Pet insurance
Wellness programs
Employees can enroll in programs such as Weight Watchers, Fidelity and our internal Healthy Minds programming to support their personal wellness journeys.
Mental health benefits
In addition to our EAP, UL Solutions has an internal site for employees to access support and resources for mental health and wellbeing. The site is updated monthly with events and activities.
Financial & Retirement
401(K)
All UL Solutions employees can utilize the 401(k)-retirement savings plan to save for future financial needs.
401(K) matching
UL Solutions matches pre-tax/Roth 401(k) contribution dollar for dollar up to 3% of base you contribute and then 50 cents for dollar between 3-7%, for a total of 5% matching contribution.
Performance bonus
All UL Solutions employees are eligible to participate in an annual bonus program that rewards employees for contributing to the company's business success..
Child Care & Parental Leave
Generous parental leave
UL Solutions offers six weeks of paid parental bonding leave to birth and adoptive parents to enable them to spend time with their newborn or newly adopted children.
Family medical leave
UL Solutions offers a paid family leave, which enables eligible employees to request up to four weeks of paid time off to care for and assist an eligible family member.
Adoption Assistance
UL Solutions offers an adoption assistance benefit to eligible employees to help cover costs associated with adopting a child.
Vacation + Time Off
Paid volunteer time
UL Solutions encourages employees to give back with paid volunteer time of up to 16 hours a year.
Paid holidays
Paid sick days
UL Solutions offers up to 9 paid sick days per year.
Office Perks
Commuter benefits
UL Solutions offers pre-tax commute benefits to help save money on transportation and paring expenses while commuting to and from work.
Company-sponsored outings
Onsite office parking
Onsite gym
Professional Development
Job training & conferences
Tuition reimbursement
UL Solutions encourages employees to consider the Tuition Assistance Program for coursework in pursuit of an undergraduate or post graduate degree that is business and/or development related.
Lunch and learns
Promote from within
Mentorship program
Customized development tracks

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