Senior Director of Paid Media Marketing

Role Summary - Cloudflare is seeking a Senior Director of Paid Media to lead our global digital demand generation strategy and execution. This leader will architect a modern, scalable digital marketing engine that accelerates growth, engages technical buyers, and drives measurable ROI across channels. The ideal candidate has successfully led in both agency and in-house environments, and can orchestrate within a global, federated model. You'll partner closely with Global Campaigns, Field, and Brand marketing teams to define the digital center of excellence that powers our marketing growth.
Role Responsibilities:

• Defining Strategy: Lead Cloudflare's global digital marketing strategy across paid channels to drive growth, efficiency, and measurable business results.
• Driving Execution: Manage global digital budgets and optimize investments to maximize ROI and pipeline impact.
• Managing Agencies: Evolve a scalable agency operating model, setting clear expectations, operating rhythms, and performance standards.Scaling a Global Federated Model: Establish a center of excellence for digital demand generation that defines best practices, tools, and reporting frameworks. Partner with Campaign and Field teams to deliver integrated programs that balance global consistency with regional needs.
• Leading a team: Manage, coach, and develop a high-performing team while fostering collaboration across internal and external partners.
• Optimizing programs for results: Report performance insights, learnings, and opportunities to leadership, influencing strategy and investment decisions. Stay ahead of evolving industry trends and best practices to continually elevate Cloudflare's digital presence and competitive advantage.

Qualifications/Required Skills:

• 15+ years in digital marketing, including leadership roles in B2B enterprise SaaS, with expertise marketing to technical and executive audiences. Cybersecurity, Cloud, or IT infrastructure specific experience strongly preferred.
• Proven experience managing global, multi-channel demand generation programs & budgets that deliver measurable results. Ability to leverage modern marketing and analytics tools (Google Ads, LinkedIn Campaign Manager, Demandbase, etc.).
• Strong background operating an agency model, with informed views on how to design, manage, and optimize processes for efficiency, quality, and accountability.
• Experience operating in a federated demand generation model and managing a digital Center of Excellence.
• Exceptional leadership, communication, and collaboration skills to develop your own high-performing team and influence cross-functionally.
• Proficient data storytelling and analytical skills.

Preferred Skills

• Bachelor's degree in marketing, business, or a related field; MBA preferred.
• Experience supporting both enterprise and self-serve or product-led growth motions.
• Dual experience within both agency and in-house models, with a clear understanding of common pitfalls and how to make each successful.

Compensation
Compensation may be adjusted depending on work location

• For New York City based hires: Estimated annual salary of $286,000 - $350,000
• For San Francisco based hires: Estimated annual salary of $299,000 - $365,000

Equity
This role is eligible to participate in Cloudflare's equity plan.
Benefits
Cloudflare offers a complete package of benefits and programs to support you and your family. Our benefits programs can help you pay health care expenses, support caregiving, build capital for the future and make life a little easier and fun! The below is a description of our benefits for employees in the United States, and benefits may vary for employees based outside the U.S.
Health & Welfare Benefits

• Medical/Rx Insurance
• Dental Insurance
• Vision Insurance
• Flexible Spending Accounts
• Commuter Spending Accounts
• Fertility & Family Forming Benefits
• On-demand mental health support and Employee Assistance Program
• Global Travel Medical Insurance

Financial Benefits

• Short and Long Term Disability Insurance
• Life & Accident Insurance
• 401(k) Retirement Savings Plan
• Employee Stock Participation Plan

Time Off

• Flexible paid time off covering vacation and sick leave
• Leave programs, including parental, pregnancy health, medical, and bereavement leave