Senior Product Marketing Manager, Growth

FloSports leads the way in delivering world-class digital streaming for millions of fans, families, and athletes in underserved sports. Our digital platform unites casual and dedicated spectators alike, offering thrilling live events from around the world with interactive features, real-time analytics, and powerful broadcast technology. As the essential destination for niche sports content, we deliver everything from breaking news and expert commentary to feature films, documentaries, and multi-episodic series. We've revolutionized the global sports media industry by building a diverse team—technologists and wrestlers, creators and cheerleading experts, designers and hockey enthusiasts, communicators and motorsport fanatics, producers and sports fans—all united by our passion to serve underrepresented sports communities. We're creating the ultimate destination for our sports, and we're looking for people like you to join us!

THE ROLE:

Sr. Product Marketing Manager
Austin, TX (Hybrid)

We are seeking a data-driven Sr. Product Marketing Manager to lead experimentation and optimization across our subscription funnel. This role is both strategic and hands-on, designed for someone who thrives in testing hypotheses, validating assumptions, and turning insights into measurable revenue impact.

As a member of our cross-functional Growth Pod, you will drive a test-and-learn roadmap focused on improving the end-to-end customer conversion funnel. You will partner closely with Product, Engineering, Design, Analytics, and Marketing to uncover opportunities in pricing, plan mix, and customer experience, and translate findings into actionable recommendations that accelerate subscriber growth.

This role will report to the Director of Product Marketing and will be required to work 3+ days a week at our Austin office.

RESPONSIBILITIES:

• Lead Experimentation Roadmap: Define, prioritize, and execute a structured test-and-learn agenda across the subscription funnel. Create testing methodology, success and failure criteria, and result readouts.

• Subscriber Revenue: Identify and implement funnel improvements across pricing, plan mix, and customer experience to minimize friction throughout the customer journey, attract new subscribers, and boost renewal revenue.

• Growth Loop Programs: Design and optimize growth loops that create self-reinforcing marketing systems by leveraging user behavior, partner activities, and content distribution to drive compounding acquisition, engagement, and retention.

• Generate Insights: Build transparent reporting and synthesize insights into clear, actionable recommendations for leadership and stakeholders.

• Collaborate Cross-Functionally: Collaborate with Product, Engineering, Design teams, and other Marketing functions to implement optimizations and measure their effectiveness.

• Operate with Autonomy: Proactively surface growth opportunities, manage complexity, and move initiatives forward without waiting for direction.

• Measure and Report Impact: Own the reporting of funnel KPIs, ensuring tests and optimizations are tied to revenue outcomes.

• Partner with BI: Own the relationship with Business Intelligence, overseeing prioritization of all Marketing BI requests and ensuring alignment with growth goals.

KNOWLEDGE, SKILLS AND ABILITIES:

• 8+ years of experience in product marketing, growth marketing, analytics, or a related field with expertise in experimentation and optimization.

• Proven track record designing, executing, and analyzing experiments that deliver measurable business results.

• Experience designing and optimizing growth loops that drive compounding acquisition, engagement, or retention—preferably in a B2C or subscription-based environment.

• Strong analytical mindset with proficiency in data tools and ability to transform quantitative insights into actionable strategic recommendations.

• Comprehensive understanding of the marketing funnel and success optimizing critical user journeys.

• Excellent collaborator capable of aligning stakeholders across Product, Engineering, Analytics, and Marketing teams.

• Adept at managing ambiguity and complexity while staying focused on outcomes.

• Outstanding communication skills with ability to present insights and recommendations clearly and persuasively.

• Experience in sports, streaming, or subscription-focused businesses with multiple verticals or product lines (e.g., different sports, content offerings, or subscription tiers) is a plus.

• MS/MBA in Marketing, Marketing Analytics, or related fields is a plus.

• Passion for sports is essential.

OUR COMMITMENT TO DIVERSITY:

FloSports exists to elevate the communities, athletes, and sports that have too often been overlooked. That mission starts with our own team. We believe that a diverse, inclusive workplace—one where different perspectives are sought out, heard, and valued—is essential to building a company that can truly serve the full spectrum of sports fans.

We are committed to creating a fair and equitable environment where people from all backgrounds can thrive. To help mitigate bias and expand opportunity, FloSports uses a blind recruiting process that supports more objective, inclusive hiring decisions. We’re intentional in our practices because we believe the best ideas and innovations come from teams that reflect the diversity of the world around us.

OUR BENEFITS:

• Recognized three years in a row as a Top Workplace by the Austin-American Statesman

• Flexibility at work - you can take control of your profession and personal schedule

• All-hands events hosted twice a year in beautiful Austin, Texas

• Annual equity awards for all top performers

• Competitive and comprehensive medical, dental and vision plans

• Peace of mind through company-paid short-term disability, long-term disability and life insurance

• Generous 401(K) company match vested immediately

• Progressive parental leave policies

• Unlimited paid time off

• Hack-a-thons and a full calendar of team-building and social events

• Free laundry service for all positions that require travel

• Company donation to youth teams and leagues that our employees coach

• Stocked snack bar, catered lunch and breakfast tacos every week