Sr. Product Marketing Manager Enterprise

NinjaOne is seeking a strategic and experienced Sr. Enterprise Product Marketing Manager to lead go-to-market initiatives across key customer segments. In this role, you'll collaborate closely with our Enterprise IT PMM to refine how we position and promote our platform to IT decision-makers-particularly within large, complex internal IT environments.
Your primary focus will be developing impactful messaging, driving adoption, and fueling growth among enterprise IT buyers across industries. You'll also support go-to-market efforts in regulated sectors like Federal and SLED, contributing vertical-specific insights where needed. This is a cross-functional, high-impact role that will shape how NinjaOne communicates value, differentiates in the market, and empowers our sales and marketing teams to win.
Location: Flexible (Remote within the USA: CA, CO, CT, FL, GA, *IL, KS, ME, MA, NJ, NC, NY, OR, TX and VA.
Preference/Priority will be given to candidates based in Austin, TX or those willing to relocate unassisted.
Travel Requirement - Up to 40% representing NinjaOne at key industry events, product launches, and customer engagements.
What You'll Be Doing
Audience-Driven Messaging & Positioning

• Develop and refine messaging for the enterprise internal IT audience, addressing core challenges like scale, complexity, compliance, operational efficiency, and security.
• Craft compelling, persona-driven narratives that resonate with IT directors, system administrators, and C-level staff-clearly articulating NinjaOne's differentiated value.
• Conduct market research and competitive analysis to stay ahead of evolving trends, customer needs, and emerging opportunities for differentiation.
• Collaborate with the Upstream PMM team to align key use cases, product capabilities, and integrations relevant to enterprise IT teams.

Go-to-Market Strategy & Execution

• Assist NinjaOne in a shift to selling solutions rather than products and features in order to appeal up-market.
• Support GTM planning and execution for enterprise-targeted features, launches, and campaigns in partnership with product, sales, and demand generation teams.
• Define and iterate Ideal Customer Profiles (ICPs) for internal IT teams in mid-market and enterprise organizations, identifying personas and decision-making journeys.
• Contribute to campaign strategy and vertical content (e.g., healthcare, education, government) where internal IT teams often manage complex environments.

Sales Enablement

• Build enablement materials tailored to the Enterprise IT buying process, including pitch decks, playbooks, solution narratives, objection handling guides, and competitive insights.
• Train sales reps to understand the specific challenges faced by enterprise IT teams and how NinjaOne meets their needs-especially at scale.
• Assist with enablement support around Federal and SLED procurement, compliance, and technology positioning as needed.

Customer Insights & Competitive Intelligence

• Drive research initiatives including win/loss analysis, customer interviews, and persona refinement to inform enterprise-focused messaging.
• Monitor trends across enterprise IT (e.g., security requirements, automation, endpoint complexity) to shape strategic recommendations.
• Stay current on competitors serving enterprise internal IT teams and help differentiate NinjaOne's value.

Thought Leadership & Community Building

• Help position NinjaOne as a leader in the enterprise IT space through content like whitepapers, webinars, customer stories, and analyst engagement.
• Contribute to industry events, customer advisory boards, and roundtables focused on internal IT and endpoint management at scale.

About You

• 6+ years of experience in Product Marketing, GTM strategy, or vertical marketing, ideally with B2B SaaS or IT management software.
• Proven ability to create compelling, audience-specific messaging for Enterprise IT buyers.
• Familiarity with government or regulated industries (e.g., Federal, SLED) a strong plus.
• Deep understanding of enterprise buying behavior, long sales cycles, and technical evaluation processes.
• Strong cross-functional collaboration skills-especially with product, sales, and demand gen teams.
• Outstanding storytelling, communication, and presentation skills.
• Strategic, data-driven thinker who thrives in a fast-paced, collaborative environment.

About Us
NinjaOne automates the hardest parts of IT to deliver visibility, security, and control over all endpoints for more than 20,000 customers. The NinjaOne automated endpoint management platform is proven to increase productivity, reduce security risk, and lower costs for IT teams and managed service providers. NinjaOne is obsessed with customer success and provides free and unlimited onboarding, training, and support. NinjaOne is #1 on G2 in endpoint management, patch management, remote monitoring and management, and mobile device management.
What You'll Love
We are a collaborative, kind, and curious community.
We honor your flexibility needs with full-time work that is hybrid remote.
We have you covered with our comprehensive benefits package, which includes medical, dental, and vision insurance.
We help you prepare for your financial future with our 401(k) plan.
We prioritize your work-life balance with our unlimited PTO.
We reward your work with opportunity for growth and advancement.
Additional Information
This position is NOT eligible for Visa sponsorship.
*Due to operational policies, NinjaOne is unable to hire for this role within the city limits of Chicago. We will consider all qualified candidates who reside outside of the city proper or are willing to self-relocate.
Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to location, market demands, experience, job-related knowledge, and skills. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage and PTO. For roles based in California or Colorado, the base salary hiring range for this position is $150,000 to $215,000 per year.
For roles based in New York, the base salary hiring range for this position is $150,000 to $215,000 per year.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, marital status, veteran status, or any other status protected by applicable law. We are committed to providing an inclusive and diverse work environment.
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