Vice President of Marketing

BombBomb pioneered video messaging to help relationship-driven professionals build authentic connections. BombBomb is an enablement tool that helps teams stand out with video—breaking through the noise, building deeper human relationships, and creating connections that drive meaningful outcomes.

We are looking for a VP of Marketing to drive and lead our go-to-market engine. This is not the standard VP of Marketing role focused on top of the funnel. This is a cross-functional, high-impact leadership role for a systems thinker and full-stack GTM operator. You’ll lead with strategy, to drive the demand for our Product-Led, Sales-Assisted GTM model—then drive execution and outcomes across acquisition, activation, monetization, and expansion. Your mission: to architect and lead a compounding, self-sustaining growth engine that propels BombBomb from a mature startup into a true scale-up.

We're at an inflection point—evolving our GTM strategy to unlock significantly larger market opportunities. This isn't about optimizing what's working; it's about building what's next. We need a marketing leader who's navigated strategic repositioning, created a demand generation engine, developed full customer lifecycle marketing and built marketing systems that output data and insights that fuel growth.

Who You Are

• A strategic GTM leader with a rare blend of analytical rigor, systems thinking, team building, creative intuition, and deep curiosity.
• You’ve led cross-functional GTM teams—spanning Demand Gen, Customer Lifecycle Marketing, Brand, and Marketing Ops—at SaaS organizations in the $10M–$100M range.
• You've led companies through strategic repositioning or ICP shifts—moving upmarket, evolving from individual users to team buyers, or launching new categories.
• You’ve scaled PLG, PLS, and sales-assisted models, built high-performing marketing engines, and executed data-driven demand strategies.
• You're equal parts strategic and tactical—fluent in funnel math, customer psychology, AI tools, and executional excellence.
   

What You’ll Do

• Create Strategy and implement demand generation system to drive growth
• Drive performance across Acquisition, Activation, Monetization, and Expansion
• Translate GTM strategy into operational plans, KPIs, and closed-loop systems
• Optimize and evolve BombBomb’s marketing engine using a Levers x Motions framework
• Align marketing initiatives to company forecasts, goals, and board-level metrics
• Act as a member of the executive team, embedding customer obsession into everything from campaigns to culture
   

• Execute BombBomb’s positioning and messaging in market across all channels
• Shape buyer perception and drive demand generation and customer lifecycle marketing with compelling, high-conversion content
• Partner with Product Marketing to align campaigns to product strategy
• Own funnel performance: CAC, velocity, trial-to-paid conversion, and payback period
• Optimize onboarding, activation, and lifecycle marketing
• Architect monetization across freemium, self-serve, and high-touch motions
   

• Leverage AI across the marketing stack for automation, content, scoring, and experimentation
• Champion analytics tools like Amplitude, Mixpanel, Gainsight PX, Churnkey
• Build and lead Marketing Ops to ensure full-funnel data visibility, attribution, and campaign performance
   

• Build and lead a high-performing team across demand gen, lifecycle, brand, marketing ops, and analytics
• Partner with Product, Engineering, and RevOps to align around full-funnel impact
• Execute positioning and category creation in close collaboration with Product Marketing
   

• Drive experimentation, learning velocity, and insight-to-action loops
• Own LTV:CAC, NRR, Expansion ARR, Activation, and MQL, SQL, and PQL conversion
• Build dashboards that drive decision-making and institutionalize learning
   

What Success Looks Like in 12 Months

• Marketing motion is tracked, measured, and improving MoM
• Brand repositioning is successfully launched and understood internally/externally
• Demand gen engine shows compounding impact
• Trial-to-paid conversion and activation metrics improve materially
• Marketing-sourced pipeline contributes meaningfully to revenue growth
• Marketing KPIs align directly to company goals and valuation milestones
   

Ideal Experience

• 8+ years in Marketing, Growth, Product Marketing, or GTM leadership roles at a SaaS company ($10M–$100M ARR)
• Experience leading rebrands and strategic repositioning
• Demonstrated success in PLG/PLS models with freemium or self-serve products
• Fluency in analytics, funnel metrics, CAC/LTV, and experimentation
• Proven team builder and collaborator across Product, Sales, and Engineering
   

Bonus Points

• Experience repositioning from individual buyers to team/enterprise buyers
• Background in sales enablement, video, or communication platforms
• Strong POV on AI across the marketing stack
   

Interested? We'd Love to Learn More

We’re expecting a high volume of applicants — and we read every cover letter.

If this role feels like a fit, take the time to show us why. You’ll stand out by answering these questions:

• What drew you to this opportunity?
• How has your experience and leadership style prepared you to help us grow?
• Why are you excited about what we’re building at BombBomb?
• Why are you uniquely equipped to lead our marketing efforts — especially around rebranding, demand generation, lifecycle marketing, and category creation?

Tell us what you believe, how you lead, and why you think you can make a difference here.

Compensation

The total compensation range for this position is $200,000 - $300,000 annually, depending on experience, skills, and location. This includes base, performance pay, and equity.

BombBomb Benefits Package Includes

• Excellent Medical, Dental, and Vision benefits
• Flexible PTO program
• 9 paid holidays
• 401k with employer match
• Monthly Internet stipend
• New hire home office setup bonus
• Annual education/development allowance

BombBomb's success in building human connection depends on our ability to foster an equitable and inclusive work environment. We are committed to attracting, retaining, and growing a diverse workforce where people from all backgrounds can feel empowered to bring their whole selves to work, and contribute their best work. We never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, marital status, veteran, and disability status. BombBomb is an equal opportunity employer that welcomes everyone to our team.