Austin Tech Jobs and Startup Jobs

2

Marketing Automation Specialist

LogicMonitor
Austin
6 days ago
+63
The Marketing Automation Specialist will act as the power-user of LogicMonitor's marketing automation platform, Marketo, to ensure best practices in lead management and attribution, nurturing, and database management. They will work closely with Marketing Program Managers (digital, event, & campaign managers) to plan, create, and execute marketing automation campaigns across the customer lifecycle that effectively optimize audience segmentation, cadence and creative to drive Marketing KPIs, including demand creation and conversion, customer engagement, and retention. In addition to building marketing programs and maintaining the marketing database, this role will also assist with upholding the lead flow process and the handoff to sales, marketing technology implementations/integrations, reporting and analysis of marketing program performance, and email delivery and acquisition efforts.

SEO Specialist

Product Marketing Manager

New Knowledge
Austin
1 week ago
+38
You will lead the drafting, editing, and production of high-quality, impactful product marketing materials, press releases, presentations and thought leadership content. You will craft compelling messaging, positioning, and packaging for New Knowledge’s products. Perform regular market research and analysis on competitive product features, pricing, and positioning. Lead our team in naming key product concepts, designing pricing strategy, and positioning. Develop, maintain, and expand training materials for our sales organization regarding our capabilities and competitive differentiation. Create data sheets, brochures, white papers, case studies, presentations, demos, and website content. Lead product launches and releases. Coordinate with multiple cross-functional teams to plan, create and publish launch deliverables.

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