Directly manage and optimize our PPC accounts.
Develop proactive optimizations & tests to help grow the business.
Monitor the latest trends in paid search strategies and analytics.
Develop new PPC campaigns for each of our active regions as we grow .
Manage partner relationships and accounts on search platforms (Google Ads, Microsoft Advertising, and Facebook).
Work directly with marketing developers to automate PPC efforts allowing us scale and optimize better .
Oversee and support landing page creation, copywriting, and keyword selection.
Produce regular reporting and present it to the team; surface findings to executives.
Work closely with Communications team on advertising strategy and integration of paid, social, and PR activities.