Gain a deep understanding of customer experience, identify and fill product gaps and generate new ideas that grow market share, improve customer experience and drive growth.
Create buy-in for the product vision both internally and with key external partners.
Develop product pricing and positioning strategies.
Translate product strategy into detailed requirements and prototypes.
Scope and prioritize activities based on business and customer impact.
Work closely with engineering teams to deliver with quick time-to-market and optimal resources.
Drive product launches including working with the public relations team, executives, and other product management team members.
Evaluate promotional plans to ensure that they are consistent with product line strategy and that the message is effectively conveyed.
Act as a product evangelist to build awareness and understanding.
Represent the company by visiting customers to solicit feedback on company products and services.
Gather requirements from internal and external stakeholders to develop product roadmap.
Cross-functional collaboration through the entire product development lifecycle.