Marketing Communications Manager
2 weeks ago
Having an understanding of inbound marketing strategies and creating content to support key initiatives to drive greater awareness of SecureLink.
Overseeing freelance writers and agencies and effectively guiding them to incorporate the strategic messaging into all marketing materials.
Writing and editing content for campaigns, websites, events, sales-enablement tools, collateral, presentations and other external-facing material.
Ensuring a unified and consistent brand message is communicated to internal and external audiences.
Managing the process and execution of requests between marketing and other departments within SecureLink.
Developing and executing marketing communications plans to increase website traffic and engagement.
Supporting account-based marketing programs with content for display advertising, website personalization, retargeting, and social media where applicable.