Senior Data Analyst, Marketing
Provide recommendations to the growth marketing and product teams on how to improve and drive marketing performance.
Improve our ability to synthesize and extract insights from large volumes of data, especially marketing attribution models, lifetime value calculations and incrementality test analyses.
Turn data-based observations and insights into hypotheses through analytical rigor, leading to new A/B/multivariate/lift testing opportunities.
Be a Vrbo data guru for programmatic marketing – a point of contact for data questions and insights on our programmatic data model, including integration with key vendors and marketing partners.
Monitor marketing performance trends across the VRBO worldwide network, identify breaks in trends, understand underlying drivers, and surface opportunities and threats.
Partner with Product and Marketing managers to address complex business questions and provide insightful analysis through strong storytelling capabilities to both technical and non-technical stakeholders.
Leverage strategic marketing partnerships with Google and other publishers to derive marketing insights.