Marketing Operations Manager
3 months ago
Define and implement full-funnel marketing performance metrics including multi-attribution, create dashboards and KPI reports. Work closely with Sales Operations to ensure lead-to-close measurement.
Manage operational execution of integrated marketing campaigns across all digital channels.
Manage StreamSets’ Marketo implementation and marketing database, including data hygiene, data transformation, and data enhancement projects.
Optimize our lead capture and nurturing processes through the website, email, content, and social channels.
Lead overall implementation and alignment of various system roadmaps with the broader marketing vision and strategy.
Create and maintain scalable processes that ensure best practices in campaign and database management.
Drive vision for and support our marketing automation stack and the integration with Salesforce.com
Bring a data-driven and iterative “test, refine, repeat” approach to marketing operations.