Marketing Content Senior Specialist
7 hours ago
Lead, define and execute Social Solutions' content strategy across the entire customer funnel, increasing engagement and driving awareness of our solutions for nonprofit and government organizations.
Manage the editorial calendar and create original content including blog posts, case studies, customer stories, social posts, whitepapers, infographics, etc.
Curate content by partnering with other contributors across the organization to produce thought leadership content and compelling insights.
Provide feedback to other contributors, and edit other writers' content.
Optimize content for search engines and lead generation.
Use data including engagement metrics to improve content strategies/tactics.
Grow blog subscribers and expand overall blog reach.
Promote content and blog through a variety of social media channels.
Build content partnerships to increase reach through unpaid channels.