3 weeks ago
The Creative Director is the guardian of the Bright Health brand image. Responsible for setting brand guidelines that establish the look, feel and voice of the brand across all mediums, this individual is accountable for driving brand standards that reflect a strong representation/extension of the Bright Health brand, business objectives and audience strategy(s). The Creative Director provides a comprehensive vision for the brand, bringing a consistent look and feel across all executions with the creative ability to transform fresh ideas into actionable concepts. A key component of success in this role will be building creative request process visibility, best practices and agility with stakeholders across Bright Health critical to support company initiatives – for the consumer and beyond. In close partnership with the Chief Consumer Officer, this individual is responsible for the brand’s visual strategy, creative services teams (internal and external), creative resource management, internal/external brand voice and creative budgets. As the member of a key leadership Consumer Brand team at Bright Health, the Creative Director shall act as the brand champion and enforcer of Bright Health look and feel.