Product Marketing Manager
2 weeks ago
You will lead the drafting, editing, and production of high-quality, impactful product marketing materials, press releases, presentations and thought leadership content.
You will craft compelling messaging, positioning, and packaging for New Knowledge’s products.
Perform regular market research and analysis on competitive product features, pricing, and positioning.
Lead our team in naming key product concepts, designing pricing strategy, and positioning.
Develop, maintain, and expand training materials for our sales organization regarding our capabilities and competitive differentiation.
Create data sheets, brochures, white papers, case studies, presentations, demos, and website content.
Lead product launches and releases. Coordinate with multiple cross-functional teams to plan, create and publish launch deliverables.