Principal Product Marketing Manager
3 weeks ago
Product Launch Management – from strategy to execution, lead the go-to-market plan and life cycle process for our Community launches.
Product and Solution Positioning – create compelling messaging for new and existing technology that creates value for our target audiences, clearly articulates our differentiation, and ensures consistency of messaging across touchpoints.
Evidence – guide creation of the best proof points and stories to support our positioning.
Campaigns and Content – partner with Marketing to strategize and create targeted demand generation campaigns, content (blogs, eBooks, datasheets, whitepapers, etc.), and market offers.
Field Enablement – train and enable customer-facing teams to tell the Community product and solution story.