Sr. Marketing Manager - B2B Solutions
Push the limits of Escapia by thinking on how to reach the targeted audience and efficiently track all marketing acquisition efforts.
Set budget and acquisition goals together with Sales and Product Marketing organization.
Ensure that the acquisition budget and efforts meets the ROI goals of our campaigns.
Test and learn into optimizing the lead generation funnel for the sales teams.
Lead work with several cross-departmental teams, including but not limited to Product Marketing, Customer Service, Finance, Business Analytics, Retail, Sales, Product and development teams to collaborate on ideas, implement testing and evaluate results.
Work within the Global Integrated Property Management organization and Escapia team to develop a best in class acquisition program.
Build and present reports on channel performance and lead communication with leaders on business expectations.