Marketing Automation Specialist
4 days ago
The Marketing Automation Specialist will act as the power-user of LogicMonitor's marketing automation platform, Marketo, to ensure best practices in lead management and attribution, nurturing, and database management.
They will work closely with Marketing Program Managers (digital, event, & campaign managers) to plan, create, and execute marketing automation campaigns across the customer lifecycle that effectively optimize audience segmentation, cadence and creative to drive Marketing KPIs, including demand creation and conversion, customer engagement, and retention.
In addition to building marketing programs and maintaining the marketing database, this role will also assist with upholding the lead flow process and the handoff to sales, marketing technology implementations/integrations, reporting and analysis of marketing program performance, and email delivery and acquisition efforts.