Content Marketing Manager
2 days ago
Create/write thoughtful, evergreen content to support marketing efforts including web copy, blog posts, white papers, sales and customer success collateral, press releases, internal reference documents, articles for industry publications, presentation decks, and more.
Compile research from a variety of sources in order to write accurate, engaging, and relevant content
Work with marketing, sales, customer success and product to define and implement a content strategy that maps to the entire customer lifecycle.
Build a strong network of customer brand advocates in order to identify key customers that can act as a marketing channel through case studies, videos, speaking opportunities, referrals, etc.
Work with PR manager to provide direction and guidance on how we can best execute upon PR initiatives.
Lead and manage customer engagement and communication programs, such as onboarding and ongoing nurture campaigns.
Build marketing programs to help the sales and customer success team increase new business, renewals, referrals, and create cross-sell and upsell opportunities.