Marketing Manager, Demand Generation
Be the master of our Marketing Automation Platform (MAP). Create and maintain marketing and operational flows in the MAP, and be the go-to person for executing strategies through that software.
Own the revenue goals for your channels of focus. Meet and exceed those goals.
Understand our buyer personas and buyers’ journeys so that you can leverage them to send the right content to the right person at the right time.
All things around email acquisition. Build emails, build campaigns, measure performance, maintain a clean email database, etc.
Create and maintain a testing framework to always be improving each aspect of the channels you own.
Create reporting that makes the results of your efforts clear to others across the company.
Work with Sales Ops to create and enforce Sales’ SLA’s, data gathering requirements, and attribution.
Seek out new marketing technologies, make business cases for the promising ones, and implement those that are approved.