Director of Lifecycle Marketing
Shogun Enterprises Inc.
1 month ago
Lead the strategy and implementation for customer lifecycle marketing programs and activities for leads and customers in various segments and stages of the funnel.
Create and optimize marketing campaigns across all channels (Email, SMS, Push, Direct Mail, etc) focused on our customers.
Work closely with Customer Success to drive programs and initiatives, become the strongest voice of the customer on the marketing team.
Develop and manage the Hearth customer community and ensure it’s a thriving place for peer networking, education, and a value add for Hearth members.
Creating new ways we can use the Hearth app and member web portal as a marketing vehicle and hub.
Understanding our NPS scores and how to improve them and how to activate high NPS customers.
Monitor, analyze, and report on campaign performance across all channels to understand the effectiveness of strategies and tactics for improving engagement, conversion, and retention.
Establish A/B testing processes to test creative design, content, email cadence and timing to constantly improve performance.