Paid Search Specialist | SEM & Paid Media
1 week ago
Execute on SEM marketing projects across multiple verticals with a highly collaborative, fast paced digital marketing team.
Conduct deep daily analysis to determine paid search effectiveness, identify opportunities, and execute upon them.
Manage bids to maximize return across keywords, devices, and other levels.
Build campaigns, conduct keyword and audience research, review and edit ad creative/copy.
Audit and QA campaign buildouts, settings, and structures to ensure nothing slipped through the cracks. Attention to detail is critical.
Provide regular reporting (weekly, monthly, and ad hoc) and performance updates to communicate successes, inconsistencies, under‐performance, or any other campaign related metrics.
Assist in streamlining daily and weekly reporting needs.
Continuously improve performance through testing, leveraging campaign analytics.
Create and test various paid search marketing units in collaboration with creative teams.
Create opportunities through staying current with new paid media channels, software, and industry best practices.